HOW TO SHARE BRAND STORIESFOR SUCCESS

AIR MAURITIUS WORKS WITH PARTNERS AND CUSTOMERS TO SHARE BRAND STORIES

IN LESS THAN SIX MONTHS AIR MAURITIUS GATHERED OVER 500K FANS ON FACEBOOK, WITH ITS UNIQUE BLOG CHANGING THE WAY MAURITIUS AS A DESTINATION IS PERCEIVED BY AN INTERNATIONAL AUDIENCE.

SOCIAL MEDIA STRATEGY HAS BEEN DESIGNED TO SUPPORT BUSINESS STRATEGY AND CONTRIBUTED TO SUCCESSES SUCH AS AIR MAURITIUS’ SKYTRAX 4 STAR RATING.

THERE ARE HUNDREDS OF TRAVEL BRANDS, DESTINATIONS AND BLOGS.IT CAN BE HARD TO CLEARLY DISTINGUISH BETWEEN THEM

INSIGHT

CONTENTCLUTTER

Too many

travel

brand

blogs are

cluttered

and

confusing

It aims to redefine the airline blog

MADE IN MAURITIUS blog showcases and celebrates the very best Mauritius gives the world

We are showing that ‘Made In Mauritius’ means something

Mauritian writers

Hoteliers

Guest bloggers & influencers

Tour operators

A UNIQUE FEATURE OF BLOG IS WHO WRITES AND CONTRIBUTES TO IT

MK staff

Topic experts (eg chefs)

Agency

staff write

rsAgency plans,commissions,edits and publishesall posts

Tourist board

INSIGHT

FACEBOOK ALGORITHM CHANGES MEAN FEWER PEOPLE SEE POSTS BY BRANDS IN THEIR NEWSFEED WITHOUT ADVERTISING

INSIGHT

AIR MAURITIUSWORKS WITH THEIRBEST CUSTOMERSTO SHARE BRAND STORIES

RATHER THAN SIMPLY PAY LIP-SERVICE TO THE IDEA OF COLLABORATION, AIR MAURITIUS EMBRACED IT AS THE START OF A NEW WAY TO DO BUSINESS

THANK YOU!

MARK HENSHALL

CO-FOUNDERCONTENTSCAPE.@M_HENSH