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Copyright © 2017 Leonardo Worldwide Corporation
Technical Difficulties?Contact
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How to Craft
Compelling Website
Content to Motivate
Hotel Shoppers
February 28, 2017
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Sarah Kennedy Ellis, VP Global Marketing, Sabre Hospitality Solutions
Allyson Ladley Gibson, Innkeeper, The Inn at Kitchen Kettle Village
Technical Difficulties?Contact
Citrix GoToWebinar
1-800-263-6317
Copyright © 2017 Leonardo Worldwide Corporation
Darlene RondeauVice-President
Best Practices, Online Merchandising
Leonardo
#LeoWebinar
@darlenerondeau
Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar
#LeoWebinar
Sarah Kennedy EllisVP Global Marketing
Sabre Hospitality Solutions
#LeoWebinar
@saykay
linkedin.com/in/saykay
Allyson Ladley GibsonInnkeeper
The Inn at Kitchen Kettle Village
#LeoWebinar
@InnatKitchenKettle
fb.com/InnatKitchenKettle
TrustYou, 2016
#LeoWebinar
People come to your website for
a reason – either actively looking
or window shopping.
Your Website Is Your Digital Storefront
Answer
Questions
Build
Trust &
Likeability
Validate
Purchase
Decision
#LeoWebinar
Role of Website Content
Converting “Window Shoppers” Into Guests
Looks, perception, desire & emotion
Good content greets visitors warmly
& generates positive feelings that will
be remembered
Be helpful and informative
OTA’s cannot compete on emotional
connection
Provide a reason/incentive to book
direct
#LeoWebinar
#LeoWebinar
#LeoWebinar
Sarah Kennedy EllisVP Global Marketing
Sabre Hospitality Solutions
#LeoWebinar
@saykay
linkedin.com/in/saykay
Allyson Ladley GibsonInnkeeper
The Inn at Kitchen Kettle Village
#LeoWebinar
@InnatKitchenKettle
fb.com/InnatKitchenKettle
Take a moment to enjoy the small
things in life at the Inn in Kitchen
Kettle Village. Make yourself at
home in our Lancaster County Inn
and stay in one of our 17
unique guest accommodations
that place you in the heart of
charming Kitchen Kettle Village.
The Inn at Kitchen Kettle
#LeoWebinar
Where Are You?Lancaster County is the heart of Amish Country
Easy access (less than 3
hour drive) from major
cities: Philadelphia,
Baltimore, Washington DC,
and New York City
A slower pace
A simple life
#LeoWebinar
Kitchen Kettle Village
#LeoWebinar
Family business – started in 1954
42 shops, 2 great restaurants
1+ million visitors every year
Music, Guests, Festivals
Repeat visitors, bus groups, families
…and we have lodging!
But we are 1 of hundreds of local attractions
Over 100 competitors for accommodations
in Amish Country
I Can Sleepover?!
This was how you
found the Inn.
#LeoWebinar
Allyson’s Slides
#LeoWebinar
We’ve always focused on marketing and
good photography
But Vizlly allowed us to focus those
resources specifically on the Inn
The Timeline
#LeoWebinar
2000Opened with
one room
May 2008Expanded to
17 rooms
January 2016Started using Vizlly,
bought our domain name
Jan-Aug 2016No extra marketing behind www.Innatkitchenkettle.com
so we could compare to future numbers
August 2016“Sleepover” tab takes site visitors
directly to www.Innatkitchenkettle.com
Our numbers soared from ~200 to 4000+ per month
#LeoWebinar
The Inn at Kitchen Kettle
#LeoWebinar
Vizlly attracted us because of its:
Incredible visual design
Our booking engine integrated seamlessly
Professional staff that are persistent & helpful
Ease of editing the site ourselves
Vizlly has helped our business by:
Making visuals the focus of the site / “wow
factor”
Providing analytics so we can track
performance over time, and also tracks clicks
on media
Support Team is responsive to our questions
Continue to share new resources
#LeoWebinar
MISSION OF THE ENTIRE VILLAGE:
“to deliver a fun and unique experience while shopping”
Sell the whole experience, not just the room
Staying overnight completes the
experience. Embrace your local culture
and resources
See a show, go for local meal, visit a
farm, shop in the Village, fish in the
river, view an art exhibit downtown –
and come home to the Inn
The Inn at Kitchen Kettle
#LeoWebinar
Questions & Discussion
#LeoWebinar
#LeoWebinar
www.vizlly.com
Recording of this
webinar. Share it
with your colleagues
Leonardo Blog:
blog.leonardo.com
Next webinar:
March 23, 2017
It’s a Wrap
#LeoWebinar
Connect With Us!
#LeoWebinar
leonardo.com
1.877.593.6634
@darlenerondeau
blog.leonardo.com
Darlene Rondeau Sarah Kennedy Ellis Allyson Ladley Gibson
sabrehospitality.com
linkedin.com/in/saykay
@saykay
InnatKitchenKettle.com
1.855.782.9558
fb.com/InnatKitchenKettle
