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Hospitality Service IndustryKey focus on Hotel sector
Hospitality Service Industry
i. Hospitality is derived from a Latin word hospitalitem, which means "friendliness to guests”
ii. An industry sensitive to the needs and desires of people
iii. Tourism industry the foremost demand driver of the industry
iv. Largest industries in terms of revenue generation & foreign exchange earnings
v. Contributing over 9% to global GDP
vi. Accounting for more than 8% of global employment
*Source- www.IBEF.org, www.hvs .com
Market Dynamics
i. Hospitality Industry is a 3.5 trillion dollar service sector within the global economy
ii. Growth rate at 8% (2007 – 2016) CAGR
iii. Market size to expand from US$ 117.7 billion to US$ 418.9 billion by 2022
iv. Capital Investment to grow at 6.5 % during 2013 – 2023
v. GDP estimated to rise from 8.6% to 8.8% by 2016
vi. Hotel Industry holds 75% share
vii. The Indian hospitality industry, is valued at $23 billion (Rs 113,976 crore)
*Source- www.IBEF.org
SWOT Analysis
S O
W T
i. Natural and cultural diversityii. Demand-supply gapiii. Government supportiv. India as a global player
i. Prevent gaps in the existing Marketing Mix
ii. Slow implementation iii. Poor support infrastructure
i. Booming Health tourismii. Commercialization of sportsiii. Increase in deposable incomeiv. Open sky benefits
i. Increasing competitionii. Political conditionsiii. Terrorismiv. Increase in pollution
Key Industry Features
High seasonality
Labour intensive
Fragmented
Facets of Hospitality Industry
Hospitality Industry
Tourism Industry Hotels & ResortsMICE
(Meetings, Incentives, Conferences, Exhibitions)
Major companies in Hotel IndustryNational Players Inter-National Players
The Indian Hotels Company Ltd
ITC Welcome Group
East India Hotel Group
The Leela Group
The Bharat Group
Asian Group
The InterContinental
Carlson
Marriot Group
Starwood
Accor
Emerging Trends
i. Budget Hotels as the next trigger(Ginger Hotels, Ramada Hotel)
ii. Medical Tourism
iii. Shifting focus to Tier II and Tier III cities
iv. Change in Marketing Strategies(Deals & Packages)
v. Emergence of Mixed Land Usage
vi. Entrance of international brands
vii. Innovative operating models
viii. The MICE Business Opportunity
Personality traits of the people working in the industry
i. Strong Interpersonal skills
ii. Leadership Quality
iii. Cognitive skills presence of mind
iv. Good Administrative skills
v. Technically sound
vi. Cultural awareness
vii. Communication skills
Challenges in this Sector
i. Shortage of skilled employees
ii. High rate of attrition
iii. Intense competition and image of India
iv. Customer expectations
v. Human resource development
vi. Taxation policies and Government duties
vii. Cost of land
viii. Inbound tourism
ix. Low customer satisfaction
Conference / Summit
As Hotel & Resort Sector being the major contributor in the Hospitality Industry:
i. Valued at $23 billion (Rs 113,976 crore)
ii. The hotel market is expected to double in size by 2018
iii. About $12 billion (Rs 59,442 crore) is likely to be invested in the next two years
iv. Approx. 40 new international hotel brands will be operating in India
*Source- www.IBEF.org, www.hvs .com
Event
2 day conference focusing on the:
“CHANGING DEMOGRAPHICS & THE IMPACT ON TRAVEL TRENDS”
Conference to be held at the Taj Hotel, MumbaiOn 13th-14th January 2013
Chief Guest: Dr. K Chiranjeevi ( Tourism Minister)
Schedule Day 1TIME
Guests Registration 8:30 – 9:15 am
9:30 amGuests to be seated
9:45 – 10:30 am Welcome NoteMr. K ChiranjeeviTourism Minister
10:30 – 11:15 amKey Note SpeakerMs. Jyoti Narang Chief Operating Officer – Luxury Division, Taj Hotels, Palaces & Resorts
ScheduleTIME
Mr. Nakul Anand President of the Hotel Association of India and Executive Director of ITC Ltd.
11:30 – 12:00 am
Mr. Vithal Kamat Executive Chairman & Managing Director of Kamat Hotels (India) Ltd
12:15- 1:10 am
1:10 – 1:50am Mr. Sudeep Jain Executive Vice President of Jones Lang LaSalle Hotels
ScheduleTIME
Lunch 2:00 – 3:00 am
Panel Discussion 3:15 – 4:00 am
4:10 – 4:55 amQuestion & Answer Session
4:10 – 4:55 amDay 1 ends Thanks Giving
Schedule Day 2TIME
Guests Registration 8:30 – 9:15 am
9:30 amGuests to be seated
9:45 – 10:30 am Welcome NoteThe magazineEditor in Chief
10:30 – 11:15 amMr. Sandeep LadaExecutive DirectorHospitality & leisurePWC India
ScheduleTIME
Mr. Ravi RamuManaging Partner Crim Rose HotelsLLP from bangaluru
11:30 – 12:00 am
Mr. Kaushik vardhrajanManaging DirectorHPS Hoispitality Services South Asia
12:15- 1:10 am
1:10 – 1:50am Mr. Rummy AnandCarlson Rezidor Hotel Group Senior Director Development, Carlson Hotels South Asia
ScheduleTIME
Lunch 2:00 – 3:00 am
Panel Discussion 3:15 – 4:00 am
4:10 – 4:55 amQuestion & Answer Session
4:10 – 4:55 amDay 2 ends Thanks Giving byMr. Raymond N. BicksonThe Indian Hotels Co Ltd Managing Director and Chief Executive Office
Topics to be discussed
i. Emergence of secondary and tertiary citiesii. Emergence of micro-marketsiii. Continued marketing of Brand Indiaiv. Development and marketing of niche tourism like medical tourism, religious circuits,
adventure tourism v. Entry of most major international brandsvi. Changing perception of Indian markets as a lucrative opportunity among international
brandsvii. Growth of the Indian middle class offering a large consumer base of more than 1 billion
peopleviii. Educated and well exposed Indian audiences, likely to accept global brands
wholeheartedlyix. Expected emergence of branded budget and economy hotelsx. Increased interest in India as a travel-worthy destination
Key focus oni. Adopt a universal design which are easier to use and high-tech so that younger consumers
are drawn to their design
ii. Offer choices that give customer options rather than pre-determined packages. Create experiences versus tours
iii. High-tech guestrooms must become the norm rather than the exception. Relevant technology to be used that is not only expected from the business traveler, but also the leisure and younger sets
iv. An increase in health travel offerings targeting the aging population such as medical spas, the offerings should also include elements of adventure, spirituality, or stress management that will appeal to younger markets
v. Creating a panel of half a dozen or more people from different age and cultural groups who are willing to talk with you on a regular basis about their concerns and experiences, while giving you honest feedback on your products and service
Potential companies for sponsorship
Benefits of giving Sponsorship
i. Brand visibility
ii. Media coverage
iii. Logo partner to the event
iv. Experience & opportunities
v. Recognition in the industry
vi. Networking with the key people of the industry
Strategic Tie-ups
Segmentation of Target Market
i. Hoteliers
ii. Midlevel and senior level managers
iii. Eminent professors of Hotel Management Institutes(IHM, MERIT)
iv. Journalist(Veer Sangwi, Vinod Dua)
v. Young Entrepreneurs