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Andrea Nicholas, Managing Director of Green Tourism introduces the World's most credible Sustainable Tourism Certification Programme
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Green Tourism Conference 2013
Andrea Nicholas
Co – Founder and Managing DirectorGreen Tourism
#GTConference2013
GREEN TOURISM CONFERENCE
Green Tourism Conference 2013
• Bristol - Green Capital of Europe 2015• To recognise its environmental achievements, future commitments
and ability to inspire others• Position Bristol as a model for low carbon living & green innovations• www.bristolgreencapital.org
• At-Bristol – Gold Green Tourism• Green team, staff awareness, grass roof, excellent insulation and
very efficient heating and cooling system, community engagement• Sustainable purchasing, local and seasonal food, food waste goes to
waste to energy plant
• Carbon Footprint• Carbon from Delegates travel – Carbon Management • Live Streaming to the World
SUSTAINABLE EVENT
Green Tourism Conference 2013
• Private, not-for-profit company, funded through membership fees, project work and international consultancy
• Team of 15 environmentally committed and passionate people • Management, Technical, Membership
• Technical Assessors x 6• Environmental Qualifications / Experience / IEMA registered• Three month intensive training – classroom / site visits / shadowed• On-going training 3 times a year – monitored / mentored• Monthly technical meetings / Gold Reviews / Appeals / Criteria
• Membership Team x 5• Membership Services – Enquiries, support, newsletters• Promotion - Website, social media, press, events• Accounts
Who are Green Tourism?
Green Tourism Conference 2013
2300+ UK & Ireland
Where is Green Tourism
2007 – 10 Advised Qualmark, NZ Development of Enviro-Mark
2011 – 15 Advising Swedish Welcome Sustainability & Quality
Green Tourism CanadaLicensee - GreenStep 26 British Columbia
Green Tourism Conference 2013
• Carbon Reduction / Annual Performance Information kWh / m2 / yr
Green Tourism 2010 2011 % Red CIBSE GoodHotels 354.66 277.66 21.7% < 310 Guest House 249.43 219.16 12.1% < 240B&B 141.22 121.73 13.8% < 240
• In 2011 Green Tourism Hotels achieved an EXCELLENT rating against the ITP’s carbon management standards (HCMI)
• Other KPI’s as a direct result of Green Tourism Grading• 80% have improved resource efficiency and made savings• 65% have formal Environmental Policies• 50%+ now monitor their energy, water, waste regularly• 50% have improved staff training on environmental issues
Results of Green Tourism
Green Tourism Conference 2013
Corporate Business & Green Tourism800+ Hotels – 100,000+ bedrooms65 stand alone Conference & Events Venues
Green Tourism Conference 2013
• Twitter @The_GTBS• Facebook Green Tourism• YouTube GreenTourismGTBS
SOCIAL MEDIA
Green Tourism Conference 2013
• Launched August 2013
GREEN TOURISM NEW WEBSITE
Green Tourism Conference 2013
• Photo Gallery• Whats makes us green• Other awards• Location Google map• Login to add
• Unlimited photos • Check enquiries• Move pin on map
ENHANCED MEMBERS LISTING
Green Tourism Conference 2013
• Programme Development / Criteria Improvements• Membership Survey / Recruitment / Retention• Consumer facing marketing campaigns• Working with Destinations• International Consultancy / Licensees – Canada, Europe, Asia
To find our more on how to work with Green [email protected]
www.green-tourism.comSkype: andrea.nicholas33 Mobile: 07803 667664
Next Steps for Green Tourism