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To experience the DIFFERENCE ... Why people love to travel?
Regular Tour in USA
Not local enough to taste the inside. Not personalized to tour on interest. Not deep enough to experience the special…
What is the pity for most trips?
Solu2on – Gopackup Tours
Anyone can be a tour guide Anyone can provide more specific tours than general tours Everyone has already been doing so
Silicon Valley Venture Tour
Contemporary Art Tour in SF
Chicago Architecture Tour
Solu2on – Gopackup Tours
Solu2on – Gopackup Tours
[social]
[local]
[mobile]
Engaging
In-‐depth
Personalize
Solu2on – Gopackup Locals
Solu2on -‐ tours
Solu2on -‐ tours
Solu2on -‐ flight
Safety and tour quality control
1. User ID verifica2on 2. Bank account verifica2on 3. Social network cross reference 4. Reviews 5. Personal Interview 6. Credit score check and evalua2on 7. Third party background check 8. IP address detec2on 9. Etc.
The Market
2014 StaAsAcs and facts on the global tourism industry
Global travel & tourism
6990.3bn Annual Growth 09-‐14
5.2%
Intl. Tourist Arrivals
1087m
China tourism expenditure
11.1% China tourism expenditure
164.8bn
Chinese outbound tourism
>109m Online booking from U.S.
39%
Online booking revenue worldwide
340bn
Global intl. tourism revenue
1159bn
Source: hap://www.sta2sta.com/topics/962/global-‐tourism/
The Market
Source: hap://gzdaily.dayoo.com/html/2015-‐02/02/content_2857278.htm
China outbound tourists was 109 million person/2mes in 2014, and will reach 120 million in 2015.
The Market
Chinese travel forecast
Chinese travel to USA spending 2014
21bn Annual Growth 13 -‐ 14
28%
China visitor to USA 2014
2.18m
China travel to USA was
1.8% China outbound tourism Expenditure 2015
194bn
Chinese outbound Tourism 2015
>120m Outbound travel From Ctrip
1.5%
Chinese average GDP 2013
6,767
Average spending
7200
Source: hap://www.sta2sta.com/topics/962/global-‐tourism/ hap://cs.travelsky.com/cms/wwwroot/cs/zx/xyxw/xyzx/257910.shtml
Compe2tors
Market China outbound travel market first then internaAonal
Inbound travel of China
China outbound travel market
InternaAonal travelers
Outbound & inbound travel
Product Tours by locals Domes2c locals
Locals abroad Tours by locals
Travel 2ps
Vendor Professional and amateur
Amateur Amateur Amateur Self
Security Strong Weak Weak Normal Self or God bless
Customized Tours
Yes No No No No
Communica2on
Instant Message, & language assistant
None instant message, Chinese only
None instant message, has language help
None instant message, no special language assistant
No
Lodge & Transporta2on
May included Nope Nope Nope Self
Gopackup Team
Demin Yin �
Cofounder & CEO�Tingbin Tang
Serial entrepreneur with UX expertise�
Legal Bryn Peterson Senior corporate lawyer of fortune 500
Archer Li Yan Zhang
Jerry Dong
Marketing Tina Tseng Seasoned marketing insights professional
Sales �Jean Wu 8 years running travel agency & 10 years in media
Cofounder & COO�Yunyun Jiang
Experience PM with tech background�
E-commerce & security expert
Wild tech genius & hacker
Young mobile talent on both IOS and Android Sophisticated Web /
Mobile problem solver
Current Sales
Agent Sales
Tickets
419 Sales
$451,850
Direct Sales 373 $461,901
Total Sales 792 $913,751
Traveler
1753
Agent
76
Total Inquires 1600 Conversion Rate 49.5%
Margin $10-‐$540
Average Margin $90
User Acquisi2on
Revenue Model
Projec2on
0
5000
10000
15000
20000
25000
30000
35000
M1 M3 M5 M7 M9 M11 M13 M15 M17 M19 M21 M23 M25 M27 M29 M31 M33 M35
USD
'000
Revenue ProjecAon (36 months)
Travel Agency Fees Guide Revenue Share
Developm
ent
Perio
d
0 100,000 200,000 300,000
M1
M5
M9
M13
M17
M21
M25
M29
M33
Users
Month
Traveler ProjecAon (36 months)
0
100,000
200,000
300,000
400,000
Guide
Month
Amateur Guide
0
2,000
4,000
6,000
8,000
Guide
Month
Professional Guide
Cost Model
ROI Return of Investment
Profit
