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THE GOOD BUSINESS SYMPOSIUM!
Dr. Thomas Kohler!April 2013!
GOOD !≠ ALL
Economic system
GOOD !≠ ALL
Business
GOOD !
Travel
GOOD !
Travel
For locals!Host travelers to !get their support. !!
For travelers!Travel in a way that benefits the communities you visit. !
Travel
GOOD !≠ ALL
Tourism is like fire: It can cook your food or burn your house down. Asian saying
GOOD != ALL
Economic system Business
Travel Change?
BETTER! > MORE
Economic system Business
Travel Change?
Connecting travelers and locals to create change for both of them
Finding a partner
Corporate! Nonprofit!+!
Profit ! Purpose!
Lost corporate partner!
-!
+! We can can do what we want!
We donʼt have the resources to do what we want!
Profit ! Purpose!1! 2!
CSR
Economic value! Social value!
Profit ! Purpose!
Economic value! Social value!
“!The solution lies in the principle of shared value, which involves creating economic value in a way that also creates value for society by addressing its needs and challenges. !!
Porter and Kramer 2012!
CSV!
!rol
Profit ! Purpose!-! +!
Nestle and myself, I don't feel that we have to give back to society, because we have not been stealing from society.!!
Peter Brabeck-Letmathe!!
“
Profit !! ! Revenue!- Costs!
+/- People, Planet!=!
Shared purpose!
Corporate! Nonprofit!
Corporate! Nonprofit!
Travelers! Locals!
