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Presentation about social media strategies for the Travel industry. Created by Jared Salter, co-founder of Joobili.com, for the EyeForTravel European Summit conference.
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Online Marketing and Social Media Strategies for Travel Summit
Presented by:
Jared Saltere: [email protected]
tw: @joobili
Social Media
Facebook vs. Twitter
500m active users700b min/month70% users outside USA
190m registered users43m active users60% users outside USA
Twitter Activity
Twitter Strengths
• Industry• Competitors
• Media• Partners
• Customers
Obey the Law of 200
Facebook Reach
Facebook Strategy
Get Ready Invite Go BigInteract
Info / Photos / Videos
Welcome Tabs
FB Friends
Websites
Email Signature / Newsletters
Top News
EdgeRank
Object: every item that shows up in your News Feed
Edge: interaction with an object (create, comment, like, tag, etc.)
Creating “Edges”
Photos/Videos
Questions/Polls
Competitions
Facebook Ad Strategy
Vs.
“Like”…I think “Like”
Facebook Ad Strategy
3 Rules for Facebook Apps
1.Platform Dependent: Will this only work on Facebook?
2.Selfish: Are people empowered to talk about themselves (not your brand)?
3.Business Value: Is there a clear and traceable value to these interactions?
Facebook Commerce
Online Presence
Brand Traffic Revenue
“15 minutes, 500m customers”
Commerce Powered by FB
13 friends stayed here
SAVE 15%
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1.Social Media’s role within Online Marketing strategy
2.Social Media’s role in crisis communication