Europe 101Tapping into a 502 Mi prospect users market[s]

TheJunction 15.3.2012

By: Gilli CeglaNovawind.com

The Opportunity

• 502 Mi - 700+ Mi prospects

• Established economies (mostly)

• Almost the same time zone

• Digital is there, growing with lags vs. U.S.

• Geographic proximity, easy to get around

• Corporate culture

• Funding Novawind.com

Funding

• Israel-EU offers various funding opportunities;

• EU Level: FP7, Eureka

• National: Bi-Lateral, Multinational, OCS

• Country & city specific support

• Benefits: Funding, strategic clients, channels.

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European Exits

• Local M&A

• European M&A - Expansion in Europe

• U.S. M&A - Expansion into Europe

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Stats & figures

• 50 countries

• Over 200 languages

• EU - 502Mi, Top 6 populated countries:

Germany 81Mi, France - 65Mi, UK - 62Mi, Italy - 60Mi, Spain - 47Mi, Poland - 38Mi

• Non EU - 263Mi+, Top 3 populated countries:

Russia-142Mi, Turkey-74Mi, Ukraine-46Mi

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Internet Demographics

• Internet penetration rate: 73% (68% broadband):

UK - 85%, Germany 83%, France - 76%, Poland - 67%, Spain - 64%, Italy - 62%

58% have ordered goods or services online

• Only 27% in Italy

• U.S. broadband penetration rate is 37%

• Non EU:

Russia-43%, Turkey-44%, Ukraine- >40%]Novawind.com

Facebook Demographics

• EU - 171Mi users, Top 6 FB countries:

UK - 30Mi, France - 24Mi, Germany 23Mi, Italy - 21Mi, Spain - 16Mi, Poland - 8Mi

• Non EU - Top 3 countries (user):

Russia*-6Mi, Turkey**-31Mi, Ukraine-2Mi

* Russia is dominated by VK (100Mi users)

** Average hours on social per month: 10.3

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Mobile Demographics

• EU Mobile penetration rate is over 120%

• Mobile broadband data penetration: 40% - 84%

Sweden - 84%, Spain - 55%, Italy - 59%

• Smart phones penetration rate in France+Germany+Italy+Spain+UK is 44%

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Cultures

• Languages

• City, State, Country

• Individual, private, privacy

• Religion - mainly Christian (Catholic, protestant)

• Holidays are taken seriously

• Vacation periods - summer, school, holidays

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Go To Market

• Mapping for best fit (need, competition...)

• Prioritize according to:

• Strategy

• Available assets

• Approach 1-3 markets

• Geographic expansion (Spain, Portugal, Austria)

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Localization

The biggest mistake you can make is crossing the localization bridge when you come to it

• Coding, UI

• Wording - translation Vs. localization

• Formats: CHF 2,000 - CHF 2’000.00

• Domain names, local links, server, address

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Business cultures

• Lunch & dinner

• Relationships

• Power groups

• Decision making processes

• Dress code - business, tech, startup

• Regulation - country, state, city

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Time handling

• Always arrive 5-10 minutes before

• Austria, Switzerland & Germany - on time

• Italy, Spain & France: 10-15 minute delay

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Conferences/Platforms

• MIP - Cannes

• SIME - Stockholm

• Le Web - Paris

• IBC - Amsterdam

• NEXT - Berlin

• DLD - Munich

• Lift - Geneva

• Picnic - Amsterdam

• MWC - Barcelona

• Reboot Copenhagen

• Web Summit London

• Disrupt Moscow

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• London

• Stockholm

• Berlin

• Paris

• Moscow

Which city as base?

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You will be asked aboutIsraeli politics & religion

• Politics - provide facts

• Try to give a local flavor

• Religion - explain about Judaism

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Summary

• Work country by country

• Address the cultures

• Address the market

• Localize, localize, localize

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Thank you

Gilli Cegla

gilli@novawind.com

Tl: 03-5100960