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E Commerce and Demand
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Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
e – Commerce&
Supply Chain
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Topics:-
• Online Tourism Demand
• Barriers and Catalyst
• Requirement of ICT in Tourism
• Strategic Management Decisions
• Operational Management and Distribution
• ICT in Airlines and Hospitability(ref.: Unit II & III)
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel ManagementRik Bhattacharjee, PGDM – IB (2013-2015), IITTM
• Competitive
• Hassel Free
• Safe and Secure
• No Middle Man
• Responsive
• Commitment
• Customer Care
• Negotiation
• Easy and Fast
• Multiple Payment
Options
Online Tourism DemandIndian Institute of Tourism & Travel Management
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
e – Commerce Process
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
e – Commerce Payment Process
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Barriers
• Vendor Management
• Taxation & Regulation
• Logistics & Telecom
• Internet & Security
Catalyst
• 3G & 4G Penetration
• Standard of Living
• Wider Range of Products
• Boost Up Sales
Barriers and Catalyst
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Barriers
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Catalyst
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
• Virtual Tourism
• Augmented Reality
• Centralization
• Institutionalization
• Time Management
• Multiple Mind Setup
• One Stop Service
• Insta-Pay Service
• Penetration
• Niche Market
Requirement of ICT in Tourism
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Augmented Reality
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Strategic Management Decisions
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Strategic Management Decisions
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Strategic Management Decisions
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Operational Management and Distribution
Manufacturers
Suppliers
Distributors
Retailers
Customers
(Supply Chain Management Systems)
(Inventory Management Systems)
(Efficient Customer Response Systems)
Transporters
Alternative Direct
Channel (e.g.
The Web)
Source: Laudon and Traver (2002)
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
Operational Management and Distribution
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
ICT in Airlines and Hospitability
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
ICT in Airlines and Hospitability
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
ICT in Airlines and Hospitability
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM
ICT in Airlines and Hospitability
Wednesday, April 12, 2023
Indian Institute of Tourism and Travel Management
Indian Institute of Tourism & Travel Management
Rik Bhattacharjee, PGDM – IB (2013-2015), IITTM