DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh

Destination Edinburgh Marketing Alliance Ltd (DEMA)

Introducing DEMA 30 March 2010

Assembly Rooms

Welcome and Introduction

Alan M Johnston Chair Destination Edinburgh Marketing Alliance Ltd (DEMA)

•   Who we are •   What DEMA is - our vision and ambition •   Working together (what we can do for you and you for DEMA)


Alan M Johnston - Chair Derek McCulloch – Partner –Gillespie Macandrew LLP

Graham Birse, Deputy Chief Executive of

Edinburgh Chamber of Commerce

Cllr Tom Buchanan – Convenor of the Economic Development

Committee – The City of Edinburgh Council

Professor George Stonehouse – Edinburgh

Napier University

Kenneth Wardrop – Chief Executive DEMA

Professor Steven Hillier – University of

Edinburgh


Kenneth Wardrop Chief Executive


•   Why DEMA came into being •   How we are constituted •   What we are working on

•   leadership •   co-ordination of activity •   global profile raising



cross selling between visit, invest, live, work & study •   alignment •   coherent and consistent messaging


Driving forward the Edinburgh Inspiring Capital (city region) Brand:

•   brand ubiquity and equity •   perception and reputation management •   amplifying the positive messages



Our main areas of activity: •   knowing our customers •   digital marketing •   media messaging •   campaign co-ordination •   partner engagement •   measuring value add

Raising Edinburgh’s profile globally (1):


Raising Edinburgh’s profile globally (2):


Raising Edinburgh’s profile globally (3): Edinburgh Sparkles 2009


Media Campaigning and Features plan across the UK & Internationally Summer 2010, Sparkles 2010, January to March 2011 Higher Education & DEMA Joint promotion action plan ( February 2011) Emirates 7 Rugby (May 2010) Edinburgh Festivals Showcase (London May 2010)


Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details


Building participation and benefits from collaboration How can you support DEMA? Make sure you register your contact details


Question & Answer session

Travel

DEMA Members' and Stakeholders' Presentation March 30 2010 Assembly Rooms Edinburgh