COMPARATIVE ANALYSIS OF DIFFERENT HOTELS

Hospitality Sector

Taj Hotels, ITC Hotels,

Marriott And LE Méridien .

Prepared by:- Kshama Chopra Mansi Chugh

Gagandeep Singh Anuj Diwakar

INTRODUCTION

TAJ HOTELSThe Indian Hotels Company is the parent company of Taj

Hotels Resorts and Palaces.It was founded by Jamsetji.N.Tata on December 16,1903.Currently the Taj Hotels Resorts and Palaces comprises 57

hotels at 40 locations across India.The Taj Hotels are categorized as luxury , leisure and business

hotels.They offer well-appointed rooms, telecommunication facilities,

efficient service , speciality restaurants and conference facilities etc.

ITC HOTELSLaunched on October 8, 1975Over 100 hotels in more than 90 destinationsHosted world leaders from across the worldConcept of branded accommodationBranded cuisine

MARRIOT Founded by J. Willard Marriott in 1927. 3,150 lodging properties located in the United States and 68

other countries and territories.Operations are grouped into five business segments.Marriott International was formed in 1992.Announced plans to add over 600 hotel properties by 2015.

Le Méridien Established in 1972 by Air France.Headquartered in the United Kingdom.More than 120 hotels in over 50 countries worldwide.Owned by Starwood Hotels & Resorts Worldwide.

USE OF GLOBAL BUSINESS MANAGEMENTAnalyse international strategies adopted.Driving factors towards a particular country.Risk involved.Future perspective.Analyse case studies.

USE OF MARKETING MANAGEMENTMarketing strategies being followed.7 p’s of marketingSWOT analysis

USE OF QUANTITATIVE TECHNIQUESQuantitative techniques being followed.

-descriptive statistics

-regression analysis

-time-series analysis

-input-output analysis

USE OF ACCOUNTINGAccounting system being followed.Comparing financial statements.Preparing common size and comparative statements.Calculating ratios and analysing them.Prepare cash flow and fund flow statements.

USE OF INFORMATION TECHNOLOGYInformation technology tools used.Impact of technological changes. How IT has made operations easy?The IT system followed.IT being used as a tool for promotion.

USE OF ECONOMICS

Impact on the performance (revenue) of chosen sector/company due to change in technology, foreign investment and Government Policies.

Major Mergers, collaborations or Takeovers that have taken place in the companies.

Impact of change in the National Income on the growth of the sector/ company.

Nature of competition.

RESEARCH METHODOLOGYWe will be using two different methods of data collection:-

1) Primary data

- questionnaire.

- interview.

2) Secondary data

- journals

- internet

- magazines We will be analysing the data on the basis of the data

collected and will interpret the results thereof.

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