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How does Casino Marketing work?

Presented by:

Casino’s marketing goal – spend the least amount possible on each player and still generate

a profitable trip

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Step 1: Understand the player’s value

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These are the two standards for generating player value. ADT is more widely-used as it is less volatile on a trip by trip basis.

Average Daily Win (ADW)

Average Daily Theoretical (ADT)

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How is ADT

calculated?

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Obvious:

How much is your average bet?How long do you play?

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Less obvious:

What is the house edge on the game?

How fast is the game play?

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Casino determines ADT,

now what?

Higher ADT generally results in larger offers

This pisses off high-frequency players with low ADT

1

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The competitiveness of the market influences the size of

the offersCasino reinvestment rates vary

between 15% – 40%

2

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Other factors includeYour proximity to casino, your trip

frequency, demographics

3

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Coming up next…

• The secret to understanding what the casino thinks you are worth

• How to decode the offers you receive

Join UrComped.com to gain access to the next course

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