Collaborative Consumption and Travel

TripnCo – www.tripnco.com

Collaborative traveling :

how peer to peer and social networks

generate new clients´ behaviors, business

models and opportunities

ITB Presentation / Friday 8th 2013

Guess, who are these guys ?

Clue 1 : they helped us organize our trip to Berlin

Clue 2 : they are supposedly the “number one enemy” of the hotel industry

in Berlin

Our hosts in Berlin – from AirBnB !

Collaborative consumption : the rise of a new paradigm

Business Models, Key success factors, and Impact of collaborative

consumption on the travel industry

TripnCo new approach to group travels & experiences

Source : AirBnB Infography

What is collaborative consumption?

Collaborative consumption is the act of sharing, bartering,

swapping, or reusing goods and services.

Although analog examples of collaborative consumption like brick and mortar resale

shops are reasonably successful, digital marketplaces are blowing up thanks to the

network effects of social media.

Source : http://techli.com/

& Who’s that guy ?

Clue 1 : he helped 50 millions people (in the US alone)

Clue 2 : his name is Craig

Craigslist.com – launched the revolution

Source : Rachel Botsman - What’s Mine Is Yours

Collaborative consumption & tourism panorama

Sublets / vaction rentals

Eat with a local

Live experiences with locals Home Exchange

Couchsurfing

Carpooling Car sharing

Colunching

Crowdsourcing reviews

Travbuddy

Exchange tips, meet

travelers and locals

Friends organizational tools

Collaborative Traveling

Share experiences with

friends and co-travelers


Business Models, Key success factors, and Impact of

collaborative consumption on the travel industry


Source : Rachel Botsman - What’s Mine Is Yours

Typology & Key success factors

Where is collaborative consumption heading?

Continued geographic expansion

The biggest new challenge that actors face is internationalization : Blablacar,

Zilok, Taskrabbit.

Nearly 75% of Airbnb’s business is overseas.

Expansion into mobile

The “right now” ability is very compelling for a lot of marketplaces services.

New behaviors

Micro-entrepreneurship / sharing and using resources more efficiently /

facilitate interactions among neighbors, travelers and other communities.

Source : http://www.triplepundit.com/

Reaction from established industries ?

Competition Legal action & lobbying against main

actors

Source of inspiration

Cooperation

Taxi G7 : cabs sharing

SNCF : train ticket resaling

SNCF : train group booking

GM : car sharing

Air France KLM : social seating

Lobby Friend : hôtel

socializing

TripnCo : collaborative

traveling

? … ?

-

[ ]


Business Models, Key success factors, and Impacts of collaborative

consumption on the travel industry


It’s complicated to organize a trip with people you know

It’s complicated to find people to complete your group

And even more complicated to find the GOOD people to join your group

TripnCo, the market place for shared experiences

TripnCo, a new approach of distribution

GROUP TRIPS & ACTIVITIES

COMMUNITY

Comparator

Social Network

TOUR OPERATORS + LOCAL

AGENTS + MEMBERS PEOPLE

A user experience : fun, social…

1.CHOOSE YOUR TRIP

2. SELECT YOUR CO-TRAVELERS

3. ENJOY BENEFITS AND

GROUP DISCOUNTS

IT’S THAT SIMPLE!

…and customized for everyone´s desires

1.JOIN TRIBES THAT FOCUS

ON YOUR INTERESTS

2. FIND TRIPS OFFERED BY

TRIBE MEMBERS

3. GO ON TRIPS AND MEET

PEOPLE WITH YOUR

SAME INTERESTS

TripnCo for travellers:

ME

CO-TRAVELLERS TOUR OPERATORS & LOCAL AGENTS

FIND TRIPS FIND CO-

TRAVELERS

TRAVEL

CHEAPER

SIMPLIFY TRIP

ORGANISATION

TripnCo for Tour Operators :

Offer collaborative experiences for clients and prospects

GET YOUR

OFFER SOCIAL

& VIRAL

INCREASE

SALES

INTERACT WITH

CLIENTS AND

PROSPECTS

INCREASE

VISIBILITY

COLLABORATIVE CONSUMPTION IS A THREAT OPPORTUNITY

FOR TOUR OPERATORS

Ouriel Darmon Damien Angeli

CEO

Email : [email protected]

Tel : +33 (0)9.70.40.55.54

COO

Email : [email protected]

Tel : +33 (0)9.70.40.55.54

11

www.tripnco.com

TripnCo – www.tripnco.com