Collaborative CommerceMathilde BENETEAU - Omar MAATOUK

What is collaborative commerce?

Collaborative Commerce consists in optimizing supply and distribution

channels in order to capitalize upon the global economy and use new

technology efficiently. Investopedia

What is Collaborative Commerce?

How is it different from E-commerce and E-business

E-commerce involves carrying out commerce on the web, which

includes buying and selling of products on the web.

E-business is about carrying out any business on the web and is

broader than e-commerce.

C-Commerce: using the internet cloud to synchronize operations with

customer’s suppliers and business

C-Commerce in Hospitality Industry

How are these companies

disruptive?

Airbnb is competing with low scale and mid scale hotels. They offer unique

experiences, offering unique places for overnight stays. Airbnb is all about:

Airbnb & Waterstone

sleeping in a

bookstore, for book

lovers

Airbnb & Ikea

Sleeping in a store

Airbnb & Galerie

Lafayette Sleeping in a

luxury shop

A very disruptive idea, sleeping in stores…

Mobile App competing with Taxis as it enables the users to provide or ask for a taxi

service at a lower price than ordinary cabs. The app enables the users to do the

following:

Onefinestay could be qualified as a high-end, full-service version of Airbnb as it

consists in exclusive classy homes. The company provides linens, insurance,

cleaning and interacts with guests. Onefinestay competes with boutique hotels

by offering exclusive new stay experiences.

• TRUST: By 2017, private travel accommodation estimated at $15.4bn (EU). Peer to peer platforms are re-inventing traditional systems and behaviors through technology. Being naturally asset light means that companies can respond to shifts within the travel industry faster.

• AGILITY: 83% of businesses using the cloud are developing new applications. Middle class and professional elite favor control & experience.

• AUTONOMY: 1.2 billion middle class consumers in 2030 emerging market majority. Guests want to take away a story and leave behind a footprint. Loyalty programs should be shaped around this idea.

• SHAREABILITY: Only 8% of travellers stay at the same brand of hotels. Travellers look to experts and trusted peers for recommendations.

• Creating a genuine experience: People powering the economy using inherent old world values of trust, with technology as a conduit, not a substitute, for sharing. Standards provide a mark of assurance and quality but hosts provide hospitality & intelligent service.

• For further valuable insights click here.

Why is the Collaborative Economy

Succeeding?