Communication Arts

Occasional Sale Stores

“A store that is open

occasionally!”Origins:Second Hand RoseRosalie Garner1993Buffalo, Minnesota

Entrepreneurial & Marketing Interface

“Amateurs look for inspiration; the rest of us just get up and go to work.” Chuck Close

Today’s Entrepreneur:

“An innovator or developer who recognizes and seizes opportunities, converts those opportunities into workable/marketable ideas, adds value through time, effort, money or skills, assumes the risks of the competitive marketplace to implement these ideas and realizes the rewards from these efforts.” D. Kuratko

Entrepreneurial Marketing

“…is characterized by a responsiveness to the marketplace and a seemingly intuitive ability to anticipate changes in customer demands.” E. Collinson and E. Shaw

Repurposing & Refurbishing

Web Resources

• junkmarketstyle.com• cottageelements.blogs

pot.com• robojunker.com• junkcreation.com

The Creative Process

Ian FillisUniversity of Stirling

ImpressionistsExpressionistsCubistsSurrealists

Co-opetition Theory

• Synergy• Leverage

SMEs, co-opetition and knowledge sharing: the role of information systems

M. Levy

CoordinationSynergy - weakLeverage - weak

RepositioningSynergy - strongLeverage - strong

Synergy - weakLeverage - weak

Efficiency

Synergy - strongLeverage - weak

Collaboration

The “Co-opetition” Knot

1. CoordinationSynergy/weak (- sharing)Leverage/weak (- power)

1. Untangle self - no talking!

2. RepositioningSynergy/strong (+ sharing)Leverage - strong (+ power)

2. Guide others to untangle self!

3. Untangle self - no talking!

Synergy - weak (-sharing)Leverage - weak (- power)

3. Efficiency

4. Guide and help untangle others!

Synergy - strong (+ sharing)Leverage - weak (- power)

4. Collaboration

myshopkeys.com

Lori L. Swansonvedalia75@gmail.com