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中
国
旅
游
业
发
展
咨
询
有
限
公
司
2005-2015
A decade of China market entry
Hospitality
Destinations
Retail
Receptives
Transportation
Media & Entertainment
Events
Investments
Working with leading brands for…
“The China outbound tourism market is already impacting most international destinations. Every tourism organisation and company needs to formulate a China market entry strategy and prepare the ground work now.”
Roy Graff
Managing Director
Roy has been immersed in Chinese business and culture since 1994 and speaks fluent Mandarin Chinese. He launched ChinaContact in 2005 a9er working in Shanghai and Beijing for three years and focuses his consultancy pracBce on China's tourism, hospitality and retail s e c t o r s . R o y a l s o f o u n d e d China Edge in 2013 as a training and advisory business for UK retailers and hospitality providers. He is a regular and frequent speaker at industry events and advisor to tour i sm boards and tour i sm companies. He holds a bachelor's degree in Chinese and Economics from the School of Oriental and African Studies (SOAS), University of London.
Roy has made his career in travel and tourism business development with an emphasis on China. He has a deep understanding of China's culture and business pracBces developed from academia, public and private sector work. He is an experienced travel markeBng and distribuBon execuBve involved in e-‐commerce, online travel and hospitality.
He held senior business development pos iBons at Gul l i vers Trave l Associates & Octopustravel.com (London & China), Expedia (London) and Travel Leaders Group (New York). Roy serves pro-‐bono as Director of Eco and Heritage Tourism at JUCCCE, a China based NGO.
The Team
Sylvie Chen, Director of OperaBons (Shanghai, China) Sylvie has 10 years of experience in travel agency product design, markeBng, sales and tour leading. She is an award winning tour planner previously with Sunshine Travel Agency (BCD Taiwan).
Delphine Klein, Accounts ExecuBve (London, UK) Delphine graduated with a Master’s degree in Foreign Languages and InternaBonal Business, specialised in MarkeBng. During her studies, she visited and studied in China mulBple Bmes and speaks Mandarin Chinese.
Leon Wang, MarkeBng Manager (London, UK) A9er working as markeBng specialist in media and entertainment sector in China, Leon has gained profound insight into the tourism and hotel industry from his master study at Oxford Brookes University.
Cindy Zhou, Public RelaBons (Shanghai, China) Cindy has 5-‐year experience in strategic communicaBon counseling with FleishmanHillard, Weber Shandwick and Hill & Knowlton, she demonstrates strengths in research and media relaBons for both mulBnaBonal and local brands.
The ChinaContact team is comprised of mulB-‐lingual, creaBve and experienced markeBng and research professionals located in Beijing, Shanghai, Taipei and London. Our core team is supplemented by talented freelance staff that work on project-‐basis for campaigns and events.
Market research and Data Analysis
A. Market feasibility research
1. Audit of your products and services, review of the market in terms of current engagement and performance.
2. Review of compeBtor acBvity: comparison of their social media and markeBng acBvity, distribuBon, and reviews.
3. Consumer insight and segmentaBon. 4. Specific sector research including desk research, focus groups,
interviews and expert analysis.
B. Reports
1. Recommended strategy for market entry. 2. PresentaBon with market research findings, compeBtor set. 3. Suitability assessment of current services and products offered. 4. Detailed SWOT analysis. 5. DistribuBon channels and market segments.
Research & Strategy
Website MarkeBng Training Sales Trip ExhibiBon
Our Clients References
Contact
Our Packages
Website and Social Media set up
Website
Research & Strategy
MarkeBng
Training
Sales Trip
ExhibiBon
Our Clients References
Contact
A. Website Design and HosKng
1. Full audit of current website and localisaBon. 2. RegistraBon of a .cn domain name, hosBng on a Chinese server. 3. Full website design and build with Chinese social media sign-‐in. 4. Payment gateway.
B. Social Media Accounts
1. RegistraBon of verified accounts on Chinese social media pladorms (Weibo, Wechat).
2. Account set-‐up, design and build. 3. Ongoing monthly management. Our Packages
Marketing
MarkeKng
Research & Strategy Website
Training
Sales Trip
ExhibiBon
Our Clients
References
Contact
A. Social Media MarkeKng
1. Launch of targeted markeBng campaigns on Weibo and Wechat 2. Use of social media and influenBal bloggers and Weibo KOL 3. Holding online compeBBons on Chinese social media B. Online MarkeKng
1. SEO on China landscape 2. Email markeBng 3. eCommerce 4. Mobile markeBng
C. Offline MarkeKng
1. AdverBsing and in-‐house events with our partners Our partner channels include: • HereinUK (over 2 million Weibo followers) • Douban • Qiongyou
Our Packages
Business and Cultural Training
A. Training to sales, customer service and product staff
1. Chinese cultural awareness training 2. Chinese Business EBquege 3. Chinese travel industry landscape 4. Chinese corporate and incenBve travel overview 5. MarkeBng and DistribuBon in China’s travel sector 6. Best pracBce in hospitality and service to Chinese travellers
B. Tour Guide Training – How to work efficiently with Chinese groups. In English/Chinese
1. Half day training with real case studies in all different scenarios for Luxury Travel
2. Half day Chinese cultural awareness training, special for tour guide and escorts
Training
Research & Strategy
Website
MarkeBng
Sales Trip
ExhibiBon
Our Clients
References
Contact
Our Packages
Sales Trip
Sales trip
Research & Strategy
Website
MarkeBng
Training
ExhibiBon
Our Clients
References
Contact
A. CombinaKon of two Mainland China ciKes
1. 5-‐days sales meeBngs 2. Suggested to avoid Chinese Holiday 1-‐10 May, 25 Sep.-‐ 11 Oct. And 30
May -‐ 8 June (ILTM Asia period) as well as Chinese New Year (Jan/Feb). 3. Research of potenBal buyers and recommendaBon for target areas. 4. Wrigen brief provided on each potenBal client. 5. Develop a Chinese-‐language pitch and engage with target buyers. 6. Mandarin interpreter with hospitality and tour leading experience for
sales meeBng. 7. Full day use of execuBve car and driver (including driver meal
allowance and gratuity).
OpBonal Greater China LocaBons: Hong Kong, Macau, Taiwan Budget excludes Travel, accommodaBon, meal costs, 3rd party net costs as specified, other pre-‐agreed out of pocket expenses. Please note: China visa under own arrangement –Tourist visa is acceptable but we can also provide business invita8on le9er.
Our Packages
Trade Fairs
ChinaContact provides representaBon and event management for tourism trade fairs in Greater China and SE Asia. Our services include: 1. Pre-‐event briefing and training. 2. Pre-‐event promoBon in social media. 3. Pre-‐selecBon of buyers for maximum benefit from the
appointments if required. 4. Management of collateral design, producBon and print. 5. Management of exhibiBon stand. 6. Industry experienced interpreters. 7. Full contact list with social media and mobile contact
details. 8. Post event summary and follow up email to all buyers. 9. Press release in trade media. 10. Assistance with negoBaBons for a full month following the
event.
ExhibiKon
Research & Strategy
Website
MarkeBng
Training
Sales Trip
Our Clients
References
Contact
Our Packages
Our Packages
ILTM Asia Package : Stand sharing : from GBP £13,800.00 Represented by ChinaContact : from GBP £3,500.00 Other opBons available on request
China Rendez-‐vous : ChinaContact represents China Rendez-‐vous in the UK, including all their luxury consumer events such as : • Bund Classic • So! Hainan • So! Dalian • Ski&Style Contact us for more informaKon.
Our Packages
Research & Strategy
Website
MarkeBng
Training
Sales Trip
Our Clients References
Contact
ExhibiBon
Our Packages ChinaContact All-‐inclusive Market Entry Package CC02 : GBP £860
1. One Webpage, localized to Mandarin (simplified Chinese) with up to 1000 source words translated by industry translators.
Included: .cn domain registraBon, processing and website setup, 2 years domain subscripBon; 1 addiBonal content update per year; hosBng on a China based server for faster, reliable access
2. Website PromoKon on Weibo: 1 post on HereInUK Weibo page.
HereInUK is an influenBal UK based Weibo account followed by more than 2 million users, 70% of whom are based in China. They work with a range of well known brands (www.hereinuk.com).
3. Insight to Chinese outbound travellers
PDF booklet wrigen by ChinaContact that provides cultural insights and business eBquege advice about the Chinese tourist market.
4. China readiness assessment
Complete the full assessment and provide your contact details to receive a bespoke analysis of your China market-‐readiness hgp://chinacontact.org/services/great-‐chinawelcome-‐charter-‐self-‐assessment
Our Packages
Research & Strategy Website
MarkeBng
Training
Sales Trip
Our Clients
References
Contact
ExhibiBon
Our Clients
Research & Strategy
Website
MarkeBng
Training
Sales Trip
ExhibiBon
References
Contact
Destinations & Associations Operators, Hospitality, Media
Online travel Events and Exhibitions Our Packages
What our clients say…
References
Research & Strategy
Website
MarkeBng
Training
Sales Trip
ExhibiBon
Our Clients
Contact
… delivered excep8onal results within the assigned 8me frame. …demonstrated a detailed knowledge of the market and business condi8ons.
… clearly understands the Chinese market excep8onally well and has made some excellent recommenda8ons on how we can improve and develop our business opera8ons in China. His fluency in Mandarin (greatly respected by our Chinese client), his thorough understanding of Chinese tourism and leisure markets and his ready grasp of the totality of our project enabled him to play a key role in communica8ng with the client and delivering our project.
… delivered an excellent piece of strategic analysis on an e-‐commerce business solu8on for our business. He coupled this with prac8cal, commercially focussed solu8ons to help us implement the recommenda8ons. I was par8cularly impressed with his ability to engage and communicate effec8vely with key members of the project team who are key to delivering results from the web site. I have no hesita8on in recommending him.
Roy has a deep knowledge covering hotel contrac8ng and distribu8on and overall OTA opera8ons. He has extensive interna8onal experience, having worked in US, Europe and China. And he is terrific to work with.
… Sylvie is fantas8c – I can honestly say she is 'dream' – we could not have had a be9er person with us during this sale trip! She is super professional, very friendly , ac8ve and helped us a lot! Thank you!
Our Packages
Contact
Research & Strategy
Website
MarkeBng
Training
Sales Trip
ExhibiBon
Our Clients
References
Contact us Email: [email protected] Skype: ChinaContactUK Twitter: @chinacontact Tel: +44 20 7193 4873
www.ChinaContact.org
We Support Global Strategic Partners Media Partners
Our Packages
