Hotel du Vin& Malmaison

case study

client profile

Hotel du Vin& Malmaison

Hotel du Vin is a luxury boutique hotel chain with 14 properties across the UK. Malmaison hotels “dare to be different" with 12 sites in the UK.

Both are owned wholly by MWB Group Holdings.

BIG has been tasked with raising the profile of Hotel du Vin and Malmaison hotels across Scotland and Northern Ireland, maintaining their luxury positioning with strategic brand building

our brief

The BIG Partnership raises awareness of the hotels’ leisure offerings, bespoke packages, bistros, brasseries and events

what we did

BIG’s strong relationships with travel and luxury media ensures there is a regular flow of press trips and reviews delivering high profile exposure for the hotels’ style credentials and luxury positioning.

BIG also drives forward specific initiatives such as Hotel du Vin’s charity pledge to the Elizabeth Montgomerie Foundation where BIG managed the launch news conference with Colin Montgomerie plus wider media relations around staff fundraising activities.

what we did

Part of our brand building focuses on events and launches. BIG planned and managed both the launch of Hotel du Vin Edinburgh’s al fresco Veuve Clicquot Champagne Bar and Hotel du Vin Glasgow’s Champagne Afternoon Tea.

As well as securing attendance from all key press, BIG secured coverage in every major publication in Scotland, creating new and sustained business for the hotel.

end result

BIG has consistently delivered high profile media and blog coverage with over 300 pieces of coverage achieved to date spanning national, regional, online and trade

BIG regularly negotiates and manages contra deals with partners and media on behalf of Hotel du Vin and Malmaison, delivering significant added value to the PR programme

BIG has secured strong attendance at events and launches including Jack Vettriano’s Hotel Heartbreak Art Exhibition, Hotel du Vin’s Royal Wedding Afternoon Tea and Malmaison Belfast’s 7th Birthday, attracting and securing a wide cross section of journalists and bloggers from top tier key target media

testimonial

{Vicky Nesbitt}Director of Sales, Hotel du Vin & Malmaison

“The BIG Partnership is a great company to work with and boasts an impressive client list. They are a lovely team to deal with, professional and extremely responsive. BIG produce strong creative ideas, provide dedicated event management support and generate fabulous results to help us raise the profile of Hotel du Vin & Malmaison.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200