Targeting Advertising Media Information

2014

KEY SALES POINTS FOR CWT

Why CWT?CWT is the worlds largest business travel management company,overseeing in excess of 58 million business travel transactions annually

TARGETED ADVERTISING (TAD) MEDIA INFO 2014

72% 28%

50%

of Forbes 500 clients are represented

by CWT

fly business class (UK customer base)

corporate accounts include

the likes of: Siemens, Shell,

BNP Paribas, Bayer and HP

50%

Median age Print at home rate42 70%

6,600,000EU corporate

trips

MALE FEMALE

Source: CWT Travellers Q3 2010

Ink provides TAD for Carlson Wagonlit European Travellers

About TAD Ink’s Targeted Advertising Service (TAD) for CWT

generates dynamic messaging for itineraries - an essential passenger travel document.

TAD delivers relevant messages directly to each passenger with guaranteed exposure

TAD works for every brand who is looking to reach key consumers who are committed to travelling, shopping and time saving.

Targeting passengersThrough our technology we are able to allow advertisers to target their audience by:

Nationality / Gender / Language / Origin / Class of travel /

Destination

About InkInk is the global expert in connecting with travellers throughout their entire journey. As well as being the world’s leading publisher of inflight magazines, Ink reaches a captive audience of hundreds of millions of travellers each year with targeted advertising on print-at-home boarding passes, onboard entertainment systems and retail publications.

The Rate

£330 per ‘000

TARGETED ADVERTISING (TAD) MEDIA INFO 2014