Budapest world thermal capital

Budapest Gyógyfürdői Zrt.

Hungarystrong in thermal waters

• Hungary is among the top five countries rich in thermal waters (350.000 m3/day)

• Budapest is the only metropolis in the world with 118 natural springs across its territory

• Budapest – a capital with the most wells producing healing thermal water

Tourist offers in Budapest• Has excellent potentials in tourism, being a significant part of the

international tourist corridor

• The Hungarian capital city has several riches that are among the ‘best’, however its most notable value is absolutely the wonderful and deservedly famous location. No wonder its numerous sights were put on

the UNESCO World Heritage list.

• The view of the Banks of the Danube

• Buda Castle Quarter – Matthias Church, The Fisherman’s Bastion,

Royal Castle

• Széchenyi Chain Bridge

• St. Gellért Bath

• Hungarian Parliament Building

• St. Stephen’s Basilica

• Andrássy Avenue – The Hungarian State Opera House, Millennium Underground Railway (Metro Line 1), Heroes’ Square

• Medical tourism is a determining element of the Hungarian tourist offers.

Budapest world thermal capital

TheatersHotels,

apartments

Concerts, festivals MuseumsConferences

Hungarian cuisine

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History of Budapest thermal town

• The Roman Age – thermal buildings of the II. Roman legion

• Following the Settlement of the Magyars in Hungary – establishment of spas and hospitals

• The age of the Ottoman Empire - Turkish spas built above thermal waters – the ‘Mecca’ of people with rheumatism

• 1812 – data collection on the healing power of hot springs

• 1934 – Title of Budapest ‘Thermal town’

• 1937 – International Thermal Congress

"... no other city could claim so much for this as Budapest, which the nature provided with excellent quality thermal waters and unequalled natural beauties with profuse generosity; besides this the well-trained medical staff, the outstanding equipment of healing resorts and the scientific researches of high standard make Budapest worthy of managing the international affairs of thermal bath’s..."

Széchenyi Thermal anno

• Kép régi

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13 thermal bath and open-air bath in Budapest

The famed baths of Budapest

• The Budapest Healing Baths and Hot Springs Co. Ltd. Owned by the Municipality of the City of Budapest currently operates 9 thermal baths (5 of which are unique, registered monuments) and 5 open-air baths, beaches.

• Széchenyi Thermal Bath

• St. Gellért Thermal Bath

• St. Lukács Thermal Bath

• Rudas Thermal Bath

• Király Thermal Bath

• Dandár Thermal Bath

• Dagály Thermal Bath

• Csillaghegyi Thermal Bath

• Pesterzsébeti Thermal Bath

• Palatinus open-air bath• Római open-air bath• Csepeli open-air bath• Paskál open-air bath• Pünkösdfürdői open-air bath

Széchenyi Thermal Bath and Public Bath

The biggest bath in Europe, opened in 1913

Expansion in 1927: bathing sections for men and women and open-air bath

Pump-room built in1939, in 1981: establishment of a new hospital

Bath units:

• 18 pools

• 26-38 C water temperature

• 600 m2 of water surface

• Sodium-laden hot-spring water with

magnesium, hydro-carbonate and sulphate

• Excellent for locomotor diseases

Offers a wide range of healing and wellness services.

St. Gellért Thermal Bath and Public Bath

• One of the most beloved thermal baths of the Turks, named „virgin’s bath”

• Its marvelous building was opened in 1918 during the times of the Secession, and this exclusive building soon became the symbol of Budapest

• In 1927 the surf-bath with its seaside atmosphere was opened, which since then still operates, as a unique curiosity in the world

• Its biggest treasure is the two-level and 700 m2 bathing hall, with a loggia, glassed roof, coloured mosaic / tessellation, sculptures, gargoyles

• One of those baths in Europe, where towels are used during the bathing at the section for men and women as well

• 11 pools with hot-spring water of 26-38C containing sodium, fluoride, calcium, magnesium, hydro-carbonate and sulphate

• One of its curiosities is the inhalatorium operating in the hospital

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St. Lukács Thermal Bath and Public Bath

• In 12th century the Knights of St. John, who have first settled down and helped the sick, then the Knights of Rhodes and of Malta, who have built up baths near their abbeys

• In 1884 a healing hostel was built up with a modern water cure section

• The pump-room of the bath was built in 1937

• In 1979 the first section offering complex healing bath attendance, the so called ‘Day-time Hospital’

• In 1999 the modernization of the open-air pools took place

• 5 pools

• The temperature of the hot-spring water in the pools is 22-36 C and contains chloride, sulphate, alkali, fluoride, calcium, magnesium and hydro-carbonate

• Excellent for locomotor diseases

Rudas Thermal Bath and Public Bath

• In the middle of the 16th century the fanciest Turkish bath of Budapest was built up

• Under its ten meters high dome hold by eight pillars, there is an octagonal pool

• The bath was built in 1896

• In the pump-room can be consumed water of three springs

• 7 pool

• The temperature of the hot-spring water in the pools is 22-42 C and contains sodium, sulphate, fluoride, calcium, magnesium and hydro-carbonate

• Excellent for locomotor diseases

Király Thermal Bath

• A Turkish bath built in 1565• The hall is octagonal, on every side there are deep

booths formed, above the hall there is a dome• It is still gets thermal water from the Lukács Bath• 4 pools

• The temperature of the hot-spring water is 26-40 C• The water contains sodium, sulphate, chloride,

fluoride, calcium, magnesium and hydro-carbonate

• Excellent for locomotor disease

Seasonal open-air baths

Open-air baths besides the previously-mentioned thermal baths:

• Dagály

• Palatinus

• Római

Baths and open-air baths to be developed in the future:

• Dandár Thermal Bath

• Erzsébeti Thermal Bath

• Paskál open-air bath

• Pünkösdfürdői open-air bath

Therapeutical services

Attendance available in the baths:

• pool bath with healing water

• tub bath with healing water

• Underwater traction-bath

• carbondioxide tub bath

• mud treatment

• medical healing massage

• underwater water jet massage

• underwater curative gymnastics

• complex healing bath services

All the attendances in the company’s thermal baths are available by cash-payment

Other attendances:

•Fisiotherapy•Balneotherapy•Hydrotherapy•Fisico-therapy•Mechanotherapy•Electrotherapy•Light therapy•Climatic therapy•Diet therapy

Therapeutical priorities

• Development of health tourism and medical tourism

• Comprehensively providing prevention, healing, rehabilitation and recreation

• Expand social security for the benefit of the citizens coming from other states of the EU

Wellness services

• Massage to ease stress

• Tufa massage

• Watsu water therapy

• Chocolate therapy

• Herbal bath

• Cleopatra bath

• Classic thai massage

• Manager massage with acupressure

Services to be introduced:

• Fish pedicure

• Floating cabin

• Sensolite polarized light-therapy (hungarian invention)

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Entertaining programs„The night of baths”, „The night of open- air baths” a few in a year

•In 5 baths, bathing combined with concerts and programs of different musical styles

•During the program all the baths are opened at a charge of one entrance fee

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Musical night bath partyLight painting, acrobatsAuthentic Turkish belly dance (oriental dance) performanceMovie projection

Business opportunities Our baths, as venues for events – event catalog

• Receptions• Weddings• Conferences

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• Business parties• Concerts

Countries sending the most guests Countries sending the most guests:

• Germany• Austria• United Kingdom• Italy• The Netherlands• Spain

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Potential sending countries:

• Arab countries • India• China• Scandinavian countries

Marketing strategy• Close cooperation with the actors of tourism market, in order to help more

effectively the integration of thermal baths, into the Budapest brand• Enhancing the Budapest Thermal Town brand – enhancing uniqueness• The aim is to develop a product that symbolizes Budapest and health

promotion at the international level• Defined, guest-friendly marketing actions• Effective communication for different target markets • Parts of this communication mix: web marketing, PR actions, ATL, BTL

advertisements, participation in exhibitions

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FUTURE

Professional economic company, the functioning of which is supported by efficient profitcenters and service- strategic centers.

The pillars of our brand

Treasure extracted from

the deep (thermal water)

The exterior and interior of the buildings

Tradition – thermal culture

Healing knowledge

Gellért - Luxury and

pleasure – ‘The King of Baths’

Széchenyi – Versatile fondness

Lukács – The silence

Rudas – The young, sporty

THE MAIN OBJECTIVEThe Budapest Healing Baths and Hot Springs Co. Ltd. becomes a modern baths operating company, offering up-to-date services, serving the guests in a genuine environment.

FURTHER OBJECTIVES

Aiming international marketability, guarantee priority for the development of the historic baths.

Bath operating company with modern practice and modern organisational structure.

Thematic development of healing and open-air baths.

Developing guest-relations and treatment.

Environmental-friendly buildings, economic operating.

Developing the Budapest Thermal Capital Brand.

Developing the efficiency of the Baths operated by the Budapest Healing Baths and Hot Springs Co. Ltd., so that the company could strenghten its competitiveness.

Development plans

• Expansion of Rudas Thermal Bath (bottler)• Expansion and renewal of Dandár Thermal Bath• Expansion, renewal and changing the function of Király Thermal

Bath• Mechanical renewal of Gellért Thermal Bath• Mechanical renewal of Széchenyi Thermal Bath, development of a

complex sauna section• Expansion of Paskál open-air bath

Developments, Reorganization of energy consumption

• During the renewals of the baths we pay special attention to the utilization of the geothermal energy-content of the thermal water

• The versatile utilization of thermal water inside the buildings of the baths ( e.g. for the use in showers and other bathrooms; for producing heating and extra energy)

• Utilization of photovoltaic energy and solar cells

Other concepts

• Re-opening of the Pesterzsébeti Thermal Bath

• Expansion of the Paskál open-air bath

• Construction of a hotel on the territory of the Dagály Thermal Bath

• Construction of a hotel, an adventure park and a camp site on the territory of the Csillaghegyi open-air bath

• Introducing guest-friendly services: babysitting rooms, playgrounds, animators – event organizers

Other conceptsLaunching new product development

opportunities:

• Bottling and distribution of mineral water from own springs

• Bottling and distribution of thermal water

• Development of cosmetic products with the use of natural elements

Releasing the healing mud from Kolop for trading

Other concepts

• Renewable energy-resources, the heating of the surrounding buildings managed by the use of thermal water

• One of the biggest Zoos in Europe is located inside the Városliget (City Park), utilization of thermal energy with the help of a common project

• Protection and development of the natural and built environment

• Patented natural resources (mineral waters, thermal waters, healing mud), pronounce them a hungaricum (exclusively Hungarian products)

Other conceptsHollywood in baths

EVITA

• Antonio Banderas, Madonna• The prison scenes were made

in the Széchenyi Thermal Bath

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I SPY

•Eddie Murphy•The important scenes of the movie were made in the St. Gellért Thermal Bath

Further plans:•Increase the number of filmings in our baths

Thank you for your attention!Thank you for your attention!

www.budapestgyogyfurdoi.hu

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