#BingThere #BingAds

Bing Travel SummitThe Recap Webcast

MJ DePalma

Global SEM Pro Community Manager

Bing Ads, Microsoft

@mjdepalma

Jennifer Solomon-Baum

Audience Marketing Manager, West

Bing Ads, Microsoft

@JenSB9

#bingadswebcast

Today’s Webcast Speakers

Shaheen Lotfi

Sr. Account Executive

Bing Ads, Microsoft

@ShahBing

Purna Virji

Sr. Client Training Manager

Bing Ads, Microsoft

@PurnaVirji

#bingadswebcast

Today’s Webcast Speakers

Athena Chang

Strategic Account Manager

Bing Ads, Microsoft

@DigitalbyAthena

Goals of today

Connect with you so we can share the key take-aways and insights from the summit to help you grow your business

Share the vision and strategy for the Bing Network

Showcase Microsoft technology relevant for Travel

We’re covering today

State of the Nation

Travel Audience Insights

Future of Search

Forward Thinking: Bot Strategy

•69% of travelers plan to try something new in 2016

• 1 in 3 travelers plans to spend more on travel in 2016 than the year before

Trip Advisor Trip Barometer – 44,000 travelers polled

• 31% said they would spend more because “it’s important for my health and well-being”

• 1 in 5 global travelers said they would try a cruise next year

Trip Advisor Trip Barometer – 44,000 travelers polled

State of the Nation Panel

Sources: 1comScore qSearch (custom), US, June 2016; industry categories based on comScore classifications.2comScore Plan Metrix, US, June 2016, custom measure created using comScore indices and duplication. June data was used to reflect the beginning of the leisure travel season.

Compared to Google, the Bing Network audience is:

•20% more likely to have taken 20+ personal international

trips in the last 3 years2

•8% more likely to have spent $10,000 or more online on

travel in the last 6 months2

Future of Search

By 2020, 50% of search will

come from voice.

comScore

Bing Ads Insights – Key highlights

• Go Big with Bing’s Travel Audience

• Tailor strategies to align with CDJ

• Mobile moves your customer

• Let natural language guide you

• Conversation as a Platform- Buddy up with bots

For the full presentation, register for the On Demand webcast and download from the resource list:

https://aka.ms/bingtravelsummitwebcast

Thank you!