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© 2012 Amadeus Benelux N.V. 1 Mobile is an unstoppable force that is set to transform the traveller experience Travellers expect and demand services that simplify the planning, booking and overall travel experience Investment in mobile technology is critical to help travel agencies different their services and drive incremental revenue Mobile technology provides travel agencies with the opportunity for continuous engagement across the travel life cycle Mobile Context Market perspective

Amadeus m power

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Mobile is an unstoppable force that is set to transform the traveller experience

Travellers expect and demand services that simplify the planning, booking and overall travel experience

Investment in mobile technology is critical to help travel agencies different their services and drive incremental revenue

Mobile technology provides travel agencies with the opportunity for continuous engagement across the travel life cycle

Mobile ContextMarket perspective

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Mobile ContextMarket perspective

73% of the world’s population now

subscribe to wireless services

(Source:IDC- Worldwide Quarterly Mobile Phone Tracker)

The world ‘s smartphone market grew by 79% year on

year Q 2011(Source: iSuppli Corp)

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If you’re looking for a mobile booking platform which:

Is designed to make you a recognised player in the mobile travel market

Enables new revenue sources for your agency for now and the future

Provides value added professional services to your customers

Differentiates you from the competition with a customised solution

Delivers economies of scale rarely matched by other travel technology providers

Then we have what you are looking for…

Your needs

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Amadeus m-Power provides you with an integrated mobile channel, offering your travellers pre-trip, in-trip and post-trip functionalities for them to fulfill their travel needs on the move.

An all-in-one travel app relevant to every type of traveller; business or leisure.

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Offer your full range of services through the new mobile channel. Boost revenues with chargeable flight notifications, and take advantage of new sales opportunities, cross sell upsell opportunities and last minute reservations with promotions

No travel agency intervention is required for travellers making their own reservations. This means substantial cost and time savings for both traveller and travel agency.

Deliver new revenue opportunities

Enable efficiencies in travel

Benefits for travel agency

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The solution is fully integrated enabling you to provide the appropriate service for each client at any moment of his journey. And thanks to the simple booking flow and choice of options, the traveller can easily access information and additional services throughout his trip.

Customisation that matches your business objectives.

White label solution: specialised consulting team for bespoke solution in terms of brand identity, functionalities, content and a 24/7 contact service.

Travel agency specific: customised look and feel and logo.

Standard solution:low cost solution in order to offer a valuable 24/7 service to your customer

Increase Customer loyalty

Customised approach

Benefits for travel agency

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Access to all information whilst on the go for the total end to end travel experience.

Efficient trip management and control of own personal data details and access at any time.

No forwarding of data: booking details are sent directly to the travel agent.

Immediate knowledge of itinerary changes and flight disruptions.

Keep in touch with friends, family and colleagues by e-mail and social media.

Keep track of previously booked air, car and hotels for easy synchronisation of all travel arrangements.

m-Powering the traveller

Benefits for travel agency

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Integrated solution of search and booking, in-trip and post trip functionalities:

Complete social media integration

Easy booking flow, viewing and payment screens

Travel notifications for customers on the move

Promotional messages specific to your agency

Click to call and FAQs

Additional services – weather reports, online check-in reminders, choice of currency for payment….

Monitor client usage and behavior with Google analytics tools

Key features

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…with the total mobile travel experiencem-Power your customers

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(*) synchronised with air itinerary

(*)

(*)

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Unique in the industry

Amadeus m-Power is the most powerful B2B2C mobile travel solution available in Europe enabling:

the traveller to directly search, book and pay for his air travelthe traveller to receive notification in case of flight delays and gate changesthe travel agency to have a customised white label solutionthe travel agency to use promotions and offers

It is perfect for those travel agencies looking for a new sales and communication channel providing their customers with an end to end solution to fulfill their travel needs on the move

Amadeus m-Power will evolve to soon be the most complete mobile pre-trip, in-trip, post trip travel solution offering new revenue opportunities to travel agencies and a large set of location based services to the traveller

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Trends clearly indicate that travellers will be using and expecting their mobile device to access content and services that cover the full travel experience. Amadeus m-Power is the only GDS application which provides travel agencies with a complete mobile application covering the full travel chain available to travellers through the mobile channel. Amadeus has partnered with the Sound of Data an established provider of mobile device management so you can deliver exceptional customer service and improve brand awareness with guaranteed competence

Q Why should I invest in m-Power now?

Once downloaded onto the user’s mobile device, the application can be accessed worldwide. The traveller has access to global content and every single destination in the Amadeus GDS. Internet connection charges and roaming conditions are dealt with in the traveller’s contractual agreement with their service provider.

Q What are the technical implications if a traveller roams from one country to another

FAQs

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m-Power works on a revenue-sharing transactional model that benefits Amadeus and our customers, taking advantage of the new opportunities that are being opened up through this new channel. Additional revenue will come from the revenue-sharing agreement. This will be based on our future offer of non-GDS location-based services.

Q What additional revenues will there be to gain with m-Power?

English, French, Spanish, Dutch, Italian and Portuguese.

Q What languages is m-Power available in?

FAQs

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High-level Roadmap

High Impact Customer Service Functions

Help you grow your revenue per passenger

Maximise use of mobile specific features

Complete check-in functionality

Post-trip social media messages

Additional platforms such as Android, Blackberry & HTML5

Travel agency promotions tailored to customer profiles

Booking capabilities for hotel, car & rail

Additional revenue from in resort opportunities with location based content

Continuous investment and innovation