31 Predictions for the Next 20 Years of Events (2014)

Into the Time Capsule31 Predictions for the Next 20 Years of Events

2014 @danberger

I am an eventgoer.

I am an event planner.

I am an event believer.

Businesses spend 1% of their revenue on events and meetings.

Meetings and events account for $565 B global spend.

Hotel revenue from meetings and events is $103 B.

“A Survey of Meeting and Event Planning Professionals and Hotel Operators,“ Frost and Sullivan, March 2013

August 2014 @danberger #techsytalk

Futurist (n)a person who studies the future and makes predictions about it based on current trends.


31 Predictions for the Next 20 Years


The Discipline of Event Planning

Special Events Magazine"Lifting the Curtain on Live Events," Think with Google, 2014Brookings Institute

There will be more events.

25% of Corporate Planners expect events in 2015.

Live Nation Concert Revenue was up 29% in Q1 of 2014.

Google search for sport tickets up 32% from 2 years ago.

Oh, and the middle class will grow from 2B to 5B by 2030.

The number of event planners will continue to rise significantly.

Event planners will be more strategic than ever.

Event planning will be a more respected and common field.

“Meeting design” and “meeting consolidation” will be commonplace terms.


Event Marketing

Events will be a part of a full-365 marketing plan.

Sponsorships will be integrated into the experience.

“Internet Trends 2014” by KPCB

True ROI will be achievable.


Event Technology

Event planning as we know it will be automated.

Virtual audiences will be a basic component of events.

1990s 2010s

Event planning software will be free and integrated.

Custom event apps willno longer exists.

Group business will be booked mostly online.


Event Logistics

Event space will be more commoditized than ever.

Everything you will need will be available on-demand.

Event security will face some of its biggest challenges.

Events will mostly be indoors or under covered structures.


Event Business Model

There will be a subscription model for events.

There will be no cash at events.

Events will be crowdfunded.

Illegal events will be more difficult to control.

Free events will be expected by consumers.


Event Content

Education will be the key component at meetings.

Content will be crowdsourced.

Events will be an artist’s dominant source of income.


Event Attendees

Events will be smaller and more intimate.

Discovery will be seamless and perfect.

People will pay more money to experience not attend.

Fans will replace audiences.

Source: eMarketer, April 2014

Face-to-face interactions will be even more coveted.

Events will be more important than ever.

Into the Time Capsule30 Predictions for the Next 20 Years of Events

2014 @danberger

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31 Predictions for the Next 20 Years of Events (2014)