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Implemented visitor guidance within CrossCultour Audio guides Sign posting Bike trail Romanesque with Taste

3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

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Page 1: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Implemented visitor guidance within CrossCultour

Audio guidesSign posting

Bike trailRomanesque with Taste

Page 2: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Tourism Association of Saxony-Anhalt, Magdeburg (GE)

Thuringia Tourism Information, Erfurt (GE)

Province of Modena, Modena (IT)

Project Partner

Co-operation between the project partners:

Page 3: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

The visitor‘s way through a Romanesque building

©Lobdeburg

Page 4: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

The visitor‘s way

©blue

©Museum Creuzburg

Page 5: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

The visitor‘s

way

www.transromanica.com ©blue

Page 6: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

The visitor‘s way

©Kloster Veßra

Page 7: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Audio guides

Developed for 50 Romanesque buildings in GE, IT

Total number of produced audio files: 763

Each file contains an audio text of about 2-3 minutes

Versions in English, German, French, Dutch, Italian, children versions

Total budget for the implementation: 85.000 Euro

Facts: Audio guides

Page 8: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Facts: Sign posting

Sign posting

New information signs for 84 Romanesque buildings in Saxony-Anhalt, Thuringia and Province of Modena

Language: German, English, French, Italian

Common design in all partner countries to guarantee a high recognition value within the transnational project

Total budget for the implementation: 31.000 Euro

Page 9: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Examples of signs

©Museum Creuzburg ©Wohnturm Wandersleben©Tourismusverband S-A ©Tourismusverband S-A

Page 10: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Bike trail

Page 11: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Start: in Saxony-Anhalt, Germany

The cycler‘s way

Page 12: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

5th leg: in Saxony-Anhalt and Thuringia, Germany

The cycler’s way

©Jena Tourist Information

Page 13: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Tourist package with the canoe on the Saale river….

….with a fantastic view on impressive castles and palaces….

…. just enjoy….

Product offer of Jena Tourist Information:

The cycler’s way

©Jena Tourist Information

Page 14: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

The cycler’s way

Product offer of Tourist Information Naumburg:

Experience the region Saale-Unstrut -- Cycling to the Romanesque

©Naumburg

Visit of the famous Cathedral of St. Peter and St Paul, Naumburg

Page 15: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Number of new signs: 17

The new signs provide information about nearby Romanesque sites, regional culinary highlights, etc.

Each leg has a different thematic focus, e.g. “Romanesque art”, “castles & palaces”, ”wine”, “music”, “pure nature”, etc.

Facts: Bike trail

Bike trail in Saxony-Anhalt and Thuringia, Germany

Page 16: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Length of the trail: about 400 km, split into 8 legs

Total budget for the implementation: 24.000 Euro

The transnational bike trail can be connected to Austria (Carinthia) by train and can there be continued along the Drau river.

Day trips next to the Drau river bike trail have been implemented in Carinthia.

Information about these day trips, e.g. visiting special Romanesque sites, can be downloaded from the website.

Facts: Bike trail

Page 17: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Length of the trail: about 400 km, split into 8 legs

Total budget for the implementation: 24.000 Euro

The transnational bike trail can be connected to Austria (Carinthia) by train and can there be continued along the Drau river.

Day trips next to the Drau river bike trail have been implemented in Carinthia.

Information about the day trips, e.g. visiting special Romanesque sites, can be downloaded from the website.

Total budget to be insertedPP05: 12.500 Euro (incl. Futour, Layout, Schilder)PP03: 12000

Facts: Bike trail

Page 18: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Bike trail in Modena, Italy

Page 19: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

New map including information about: nearby cultural sites (Romanesque, but not only), nearby most beautiful natural areas, local hotels with bike accommodation, tourist information offices, description of the CrossCulTour project, geo referenced coordinates

Due to the morphology of the provincial territory two itineraries have been developed:

− South of Modena: hilly, 95 km

− North of Modena: plain, 90 km

Each itinerary can be followed by using GPS tools previously downloading the path on Sat Nav, palmtops or smartphones (GPX format)

Bike trail in Modena, Italy

Facts: Bike trail

Page 20: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

For each itinerary, a road book will be realised (possible download from the website of Province of Modena)

Launch event: 16 October 2011 in Carpi (Modena), integrated in the “Suggestions among Towers” Event

theatre piece about bike tourism

bike tour with eno-gastronomic steps

Total budget for the implementation: 15.000 Euro

Facts: Bike trail

Page 21: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Romanesque with Taste

Page 22: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Romanesque with Taste

The Province of Modena has developed also the “Romanesque with Taste” itinerary, which connects Romanesque sites with the local eno-gastronomic excellences

A map has been produced, which is supported by very useful and technological advanced devices

Romanesque with Taste

Page 23: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

1) Digital Guide for Garmin navigators:

Information about local Romanesque sites Direct sales of typical products, e.g. Parmigiano-

Reggiano, Prosciutto di Modena, Lambrusco di Modena, Aceto Balsamico Tradizionale

Information about the restaurants of the “Modena a Tavola” consortium.

Romanesque with Taste

Page 24: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

2) Points of Interest:

coordination of sites direct sales restaurants

available for TomTom and Garmin

3) List of direct sales and restaurants in pdf format

Romanesque with Taste

Page 25: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

All these tools can be downloaded from Modena website or directly from the map, which is provided with QR-codes and a traditional link to Modena website.

Demo videos (tutorials) about how to use the GPS devices and QR-code: available on Modena website and YouTube.

Page 26: 3 biketrail audioguide signposting maps by K. Schillig_r. johannknecht_l. azzani

Thank you for your attention