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Patrick Goodness, CEO: The Goodness Company: Global Healthcare
Marketing10 Digital Marketing Strategies to Attract More
Patients
www.GoodnessHealthcareMarketing.com
The Goodness Company: Healthcare MarketingGoal of Healthcare
MarketingAttract the Right Patient, with the Right Message at the
Right Time.
Active vs. Passive Patient MarketingIntuitive & Interactive
Site Design 88%-92% of Potential Patients will Find You and/or
Research You Online
Your Website is Your First Brand Impression
The Goodness Company: Healthcare Marketing
No Website = You Do Not Exist
Poor Design + Poor Grammar = Negative Brand Introduction
ExperienceThe Goodness Company: Healthcare Marketing
Good WebsitesGood Websites Are Intuitive
Good Websites Answer Patient Questions Before They Have a Chance
to Ask Them
Good Websites Allow Patients to Say YES on Every Page
Good Websites Have a Clear Call to Action
The Goodness Company: Healthcare Marketing
Social Media MarketingOffer Valuable Content & Interesting
News
Commit or Quit
Social Media is Ideal for Testimonials
Encourage Participation
Pay Attention to Comments
The Goodness Company: Healthcare Marketing
Social Media is About Building RelationshipsNot Selling
The Goodness Company: Healthcare Marketing
SEO and SEMIf Patients Cannot Find YouThey Cannot Do Business
with You
First Page Google & YouTube Results Matter
Know Your Patients: Know How They Search
Every Page in Your Website Should Have a Clear SEO Goal
Good SEO Takes Time. No Overnight Results.
SEO: Search Engine Optimization
The Goodness Company: Healthcare Marketing
SEO and SEMYou Gotta Pay to Play:
Google Facebook Yahoo Bing
Test Track RefineSEM: Paid Search
Online Video By 2015 80% of All Internet Traffic Will be
Video-BasedThe Goodness Company: Healthcare Marketing
Online Video Videos are Key to Relationship Marketing
Know Like Trust
Video is Key to SEO Success
Videos Should Be 2-3 Minutes in Length
YouTube vs. VimeoThe Goodness Company: Healthcare Marketing
Mobile SitesThe Future of Information is Mobile:
Phones/Tablets
Make Your Site Mobile Ready
Simple-Clear Call to Action Easy to RespondThe Goodness Company:
Healthcare Marketing
(Is Your Site Ready for the Mobile Age?)
The Goodness Company: Healthcare Marketing
Content Marketing (Articles/Blogging/Public Relations) Content
is the Key to Online Success
Good Quality Well Written Content
Offer Valuable Information Build Trust
The Goodness Company: Healthcare Marketing
Content Marketing (Articles/Blogging/Public Relations) Become an
Authority: Articles & Blogging
Content is Critical for Improved Google Ranking
Contribute Content to Industry Sites
Public Relations: Tell Your Story
The Goodness Company: Healthcare Marketing
More Marketing SourcesTargeted Digital Media Advertising
Website Sponsorships
Banner Advertising
Google Ad Words Facebook
Develop Email Newsletter
The Goodness Company: Healthcare Marketing
More Marketing SourcesInvest & Test
Reward Requires Risk
Experience Counts: Professional Healthcare MarketingTracking and
Analytics (Test and Verify)
The Goodness Company: Healthcare Marketing
More Marketing SourcesTV Radio Magazines Direct Mail
Market Research
Niche Market Media
Cooperative Marketing with FacilitatorsIntegrate Digital Media
with Traditional Media
The Goodness Company: Healthcare Marketing
How to Build & Close Sales Faster Than Your Competition Find
Your Niche-Own It
Partnerships/Endorsements
Dont Sell. Solve Problems.
Trust = Sales
Marketing is a Long-Term Investment: 2-5 Years
Discover Your Brand: Partner: Invest
The Market Rewards Visionary Leaders
Final Thoughts
www.GoodnessHealthcareMarketing.com
Patrick Goodness, CEOThe Goodness Company: Advertising,
Marketing & Public Relations
www.GoodnessCompany.com
www.Facebook.com/GoodnessCompany
312-205-6424 x10
