Tourism as a driver for rural development in

Iceland

ПЛОЩАДЬ: 103,125 км²

НАСЕЛЕНИЕ: 320.000

Main Drivers

• Recent volcanic eruptions

Main drivers (2)

• After the economic collapse in 2008, the local currency lost half it’s value

• Good marketing!!!

ЭТО НЕ ДЛЯ ВСЕХ

Guiding LightЭТО НЕ ДЛЯ ТЕХ, КТО ЕЗДИТ ТУДА, КУДА ЕЗДЯТ ВСЕ

THE ENLIGHTENED TOURIST

ЭТО ДЛЯ ТЕХ, КТО НАБИРАЕТСЯ ВПЕЧАТЛЕНИЙ...

И ВОЗВРАЩАЕТСЯ С РАССКАЗАМИ ...

О КРАСКАХ ОСЕНИ

ОБ УЕДИНЕНИИ

О МАГИИ

ИНДИВИДУАЛЫ И ГРУППЫ

КОНФЕРЕНЦИИ

ЗДОРОВЬЕ

Голубая лагуна

ПРЕКРАСНАЯ ЕДА

КУЛЬТУРА

Наследие и история

Музыкальные фестивали

Исландские радиоволны

Tourism and rural development

• Economic effects• Quality-of-life effects• Psychological effects

Economic effects

• Jobs– Cooking – cleaning – serving– Local food production –

handcraft– Guides – storytelling –

drivers

– Seasonal and an valuable addition to existing jobs

Economic effects

• Utilization of old farm houses and empty village houses.

• New money flows into the rural societies in exchange for goods and services.

Quality of life

• Better service level– restaurants – cafés –

shops – hotels

• Cultural events and festivals

• Museums – parks

Psychological effects

• “We want the guests to like our home”• People start taking pride in their surroundings

and realize they have something valuable• …become active in protecting and improving

the environment and heritage

Conclusion

• Tourism plays a major role for the economy of Iceland

• The growth of tourism has transformed many rural societies

• Tourism gives jobs, improves quality of life and increases the pride of the inhabitants