ZAPPYBABY.BEClo Willaerts

Gent, 3 december 2008

Sanoma Magazines Belgium

Sanoma Magazines Belgium

Bnox.be

social media specialist

Zappybaby.be timeline

2000/03: launch

2005/09: acquisition by Sanoma Magazines

2008/01: relaunch as the social network for young parents

What is Zappybaby?Zappybaby is an online community for young

parents:pregnancy -> 3yrs old

Profile & visitors

Profile:

young women (60% less than 34 years old)

high level of education

active (70% of them are working)

Visitors:

+/- 10k UV/day

3C model

contentcommunity commerce

Commerce

display advertising

site integrations

targeted e-mailings

contest sponsoring

Life stage community

The baby conspiracy 1/2

The baby conspiracy 2/2reality bites

Social media

Zappybaby capitalizes social media tools (e.g. blogs, photo sharing, video sharing to help young parents:

create their own content

communicate & share information

connect with each other on a local level

The Zappybaby profile pages and groups allow users to grow their own, powerful social network

Community roles

the “one percent rule”

content creators

content curators

content consumers

Forum

Zappypedia

Editorial

People

Blogs

Photo galleries

Videos

Distributing contentnavigation

“people strip” on top of all pages (forum incl)

editorial

“keuze van”

newsletter

tag cloud

Future?

Search Engine Optimisation: be more findable

Tag cloud: use natural terms

Viral potential: short urls

Social network: groups

Thank you

http://www.bnox.be

http://www.twitter.com/bnox

http://www.slideshare.net/bnox/

http://www.linkedin.com/in/clowillaerts

http://www.last.fm/user/CloWillaerts