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social media workshop
session 1 | why social media matters
social media revolution
social media revolution
Today, if you go to an important meeting and the other people haven’t bothered to Google you or your company, it’s practically an offence.
Seth Godin
web of streams
gather, communicate, share, collaborate, play
buzzwords
Social Media
social media tools
Web 2.0
web as participatory platform‘us-ness’ | community | participation
social capital
Seth Godin on the Tribes we leadhttp://www.youtube.com/watch?v=uQGYr9bnktw
The Internet: not about sites but about content and people.
Information no longer needs to have a homepage to reach an audience.
Official websites are now social experiences.
welcome to the site-less web
Facebook as a homepagehttp://www.facebook.com/Honda
Wiser Earthhttp://www.wiserearth.org/
http://www.livestrong.org/site/c.khLXK1PxHmF/b.2660611/k.BCED/Home.htm
http://mystarbucksidea.force.com/ideaHome
http://www.refresheverything.com/how-it-works
http://blakemycoskie.blogspot.com/
session 2 | developing a digital strategy
where your organisation should bego fishing where the fish are
1 | the cause is the purpose
using social media successfully
2 | listen
3 | choose a platform that meets your community’s needs
4 | offer great value to your community
use a network to drive info into the public
get out of the way
create a compelling experience for members
members interact, drive conversation, participate, receive acknowledgement
5 | use general networks as beachheads
Use different social technologies for different purposes.
Your brand’s ‘destination’ – a rich social experience.
Official websites are now social experiences.
Put your brand first in a niche network.
Create unique contextual social experiences.
create a niche network
promise | tool | bargain
p: the basic ‘why’ for anyone to join or contribute to a group
t: how will the group be managed / how will it work?
b: if you are interested in the promise and accept the tools, what can you expect, and what will be expected of you?
3 elements for successful social networks
creating and engaging with social media
update network regulary
ongoing engagement – not simply broadcast promo messages
engage directly with audience
good content mix
The power of collective intelligence.
Participation
Interact with people where they are.
Crowdsourcing
Integrate people in your brand.
social media campaigns
a must read blog
Unreasonable Institute blog:http://bit.ly/K3NG9
http://digimuve.ning.com/
http://twitter.com/digimuve