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Your cognitive future in the insurance industry Understanding customers and risk

Yourcognitivefutureinsuranceslideshare 151020145944-lva1-app6892

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Page 1: Yourcognitivefutureinsuranceslideshare 151020145944-lva1-app6892

©2015 IBM Corporation1 19 October 2015

Your cognitive future in the insurance industry

Understanding customers and risk

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©2015 IBM Corporation2

The insurance industry is facing a broad range of disruptive forces

Rapid digitization

Rising customer expectations

Economic environment

Sophisticated fraud

Digitization is creating new modes of interaction and

unprecedented connectedness, with increases in

unstructured data from disparate sources

The new generation of customer expects

individualization, responsiveness, integration and

seamless experiences1

Economic volatility and a challenging investment

environment is adversely affecting the insurance

sector and eroding profit margins

Incidence, sophistication and severity of fraud is

increasing

Changing demographicsBaby boomers are nearing retirement and millennials

are impacting business across the board, from products

to interactions

$

Source: IBM Institute for Business Value Analysis 2015

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©2015 IBM Corporation3

To navigate these forces, successful insurers need to excel in the three pursuits Engage, Discover and Decide

Engage DecideDiscover

Outperformers are 65% more

competent in customer

engagement than

underperformers

66% more outperformers are

strong in decision making

50%

Outperformers

13%

Underperformers

285% more outperformers make

innovation a major priority

Source: IBM Institute for Business Value Analysis 2015

66%

Outperformers

40%

Underperformers

68%

Outperformers

41%

Underperformers

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©2015 IBM Corporation4

Customers demand speed, transparency and personal interaction –but many insurers struggle to meet it

…of insurance CXOs agree customers demand

more personalized experiences

Engage

Industry need1

Major areas in which insurers are not competent

enough in delivering customer service

Achievement gap2

How can insurers engage customers better, faster and more personalized?

The key question

Personalized experience

Self service

Addressing concerns

with speed

53%

56%

63%

72%

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©2015 IBM Corporation5

Insurers have limited capability in innovation and struggle to translate insight into innovation

… of insurance CXOs are actively

pursuing industry model innovation

Discover

Industry need Achievement gap

Key roadblocks to pursuing disruptive innovation

Insufficient business case/

modelling skills

Insufficient buy-in from

management

Insufficient skilled resources

Customers reservations

to new possibilities

65%

52%

52%

51%

50%

How can insurers free themselves from the contraints of traditional capabilities and foster innovation?

The key question

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©2015 IBM Corporation6

Insurance executives lack confidence in making strategic and cost reduction decisions

Decide

Industry need Achievement gap

… of insurance

executives are not

confident in taking cost

reduction decisions

⅔… of insurance executives

are not confident in taking

strategic business

decisions

45%

15

21

13

51

17

23

14

46

+12%

+13%

+7%

-10%

Control

Decision support

Management

Transaction

Comparison of maturity levels for Insurance

finance and actuarial groups FSS BAO Level 3

FSS BAO Level 4&5

What capabilities can help insurers make correct and timely decisions efficiently?

The key question

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©2015 IBM Corporation7

Cognitive computing can provide a foundation for insurers to overcome these challenges

Engage DecideDiscover

Acts as a tireless agent

providing expert assistance

to human users

Carries a conversation naturally, e.g. in human language

Understands consumers from past history and enriches interactions with context- and evidence-based reasoning

Helps people discover insights far above human levels

Finds insights and connections, understands the vast amounts of information available

Visualizes possibilities and validates theories like experts

Offers evidence-based

recommendations

Evolves continually towards more accuracy based on new information, outcomes, and actions

Provides traceability to audit why a particular decision is made

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©2015 IBM Corporation8

Insurance executives believe cognitive computing will disrupt the insurance industry – and they plan to make cognitive investments

85%… of insurance executives believe cognitive computing will play a critical role in the future of their business1

Most insurance executives say

they plan to invest in it2

Sources: IBM Institute for Business Value Cognitive Computing Survey (Q22,Q23) 2015, Insurance data

… of insurance executives

believe that it will play a

disruptive role in the insurance

industry 198%

13%

28%

55%

0%

20%

40%

60%

1-2yrs 3-4 yrs >= 5 yrs

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©2015 IBM Corporation9

To learn how your organization can use cognitive computing to open up opportunities in the insurance industry, please contact:

Visit our website to read full report on this

topic:

ibm.biz/cognitiveinsuranceibv

Contact study authors

Craig Bedell

Global Insurance Executive

IBM Sales & Distribution

[email protected]

Christian Bieck

Global Insurance Leader

IBM Institute for Business Value

[email protected]

John Franzis

Insurance Industry Leader

IBM’s Watson Group

[email protected]

Anthony Marshall

Research Director and Strategy Leader

IBM Institute for Business Value

[email protected]

Dr. Sandipan Sarkar

Cognitive Computing Leader

IBM Institute for Business Value

[email protected]