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Your parents are on Facebook.Now what do you do?
04.12.2009
So why should I listen to this guy?
• Like you, loved hiding from the real world in college
• Head of Interactive for one of the biggest agencies in Ireland
• Has worked with some of the biggest (and smallest) brands inthe world
• Knows what Twitter is
http://www.barcelonaschiringuito.com/no-hay-marcha-atras
http://www.gapingvoid.com/0712ifyoutalkedtopeople.jpg
The Irish Internet User: Patterns andBehaviours
WARNING: Bar graphs ahead
Where my peeps at?
It takes all kinds(to make my job more difficult)
SOURCE: Amas State of the Net Autumn 2009
TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION
29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors
On the Internet no one knows you’re atech rejector
SOURCE: Amas State of the Net Autumn 2009
REGULAR INTERNET USAGE IN THE IRISH POPULATION
68%AVERAGE
You’ve got to have friends
• 23% of adults in Ireland use a social networking site regularly• Doubled since 2008
• Bebo has 850K regular visitors
• Facebook has 800K regular visitors
• YouTube has 1.3M regular visitors• 2nd largest search engine in the world
SOURCE: TGI 2009
I’m a social media guru.
Just like everyone else.
Sure I’ll measure every last interaction.
Oh wait. You’re serious?
Digital Case Studies
Let’s look at some cool stuff!
Sorry. I was busy texting my friend thiswhole time. What should I be doing?
• Don’t be stupid (that’s the hard part)
• Listen and engage (grow big ears)
• Target the influencers (and make them evangelists)
• Empower your friends (read: customers)
• Encourage people to speak their minds (then thank or fix)
• Start small (scale smart)
• Be yourself (your usual charming, witty, interesting self)
• Don’t just stand there (learn something new every day!)
Thanks!
[email protected]://www.twitter.com/irishintl