1.The Next Step: You Can Use Social (according to the regulators)Blane Warrene SVP, Customer Communications

2. 1Tweet = During (and after) the webinar, please use #regedqanda for live discussion2Questions? Please use Questions box in the webinar panel3The webinar recording will be emailed to all attendees and registrants 3. SEC Guidance March & April 2013 Recent Comments from FINRA How to Proceed 4. But firstHow has this evolved? 5. Compliance Landscape Guidance from FINRA & SEC 2010 through 2012 Now Live! FINRA12-29 (February 2013) Best Practice: Social Media Policy Archive Content and Engagement Reporting and Monitoring Tools 6. What Changed in 2013 Trigger was Netflix March 15th - SEC April 2nd SEC 7. The SEC LinksMarch 15th http://1.usa.gov/146Dsyn nd 2April http://1.usa.gov/174oQDR 8. FINRA Comments May 2013 While there are a few main things firms and advisors need to address, including record keeping, supervising business communications and content requirements, generally the rules shouldnt be too hard to follow, says Joe Price, the senior vice president of corporate financing and advertising regulation for FINRAI dont think the rules of the road are overly complex, he says. There are pretty straight forward principles to apply.Price acknowledges the rules are not hard and fast, but says they were purposefully designed to be flexible to keep up with a rapidly changing environment. Price gave an example of where the flexibility comes into play: An advisor having to like a page to participate in a conversation doesnt necessarily mean that the advisor likes all the content on there. Its not that hard if you keep the principles in mind, Price adds. 9. Wide Channel New ConnectionsChallenge and Opportunity CommunityAdvisors CustomersProducers Many VoicesPartnersInfluencersEmployees FriendsFeedbackCompetitorsClaims 10. Compliance ConsiderationsBrand IntegrityBusiness DevelopmentRisk & GovernanceDistributionCustomer Service 11. Now lets get to howHow to Proceed.. 12. Planning 1 Policies Social and Smart Devices 75% allow Bring Your Own Device (BYOD)2 Process Listening A sanctioned listening program3 Know Your Mediums Audio : Images : Text : Video 13. Social Media Policy Who & What Roles Which Platforms Merge Your Values with Regs Use TechnologyTrain and Coach Mitigation Measuring and Tuning 14. A Resource from Us Ask us for our Compliance Kit http://bit.ly/complykit 15. Who is the next generation?ListeningEngageFollow 16. Consistency & Brand Your Firm Culture Talk Track for EveryoneSharing, Service & Sales Route content to right place 17. Tactics Relationships Use Across Digital Presentations & Speeches 18. "Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift." -Jay Baer 19. Resources for You Educational Podcast - http://bit.ly/regedsocial The Social Media Minute on iTunes Breaking Barriers to Social Webinar Series http://bit.ly/regedwebinars Quick Start Guides on Social Media http://www.reged.com/socialmedia.aspx 20. Connect with Us on Social Facebook http://www.facebook.com/regedarkovi Google+ - http://bit.ly/regedgoogle LinkedIn - http://www.linkedin.com/company/reged Pinterest - http://pinterest.com/regedarkovi/ Twitter http://www.twitter.com/reged YouTube http://www.youtube.com/arkovibackups 21. Q&A Please use the "Questions" section on the webinar panel And we'll stay and monitor #regedqanda on Twitter