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In 30 seconds…
Turn to the personnext to you and tellthem about a recentexperience you havehad as a customer...
...with any company except your own!
A good customer experience is toldto 8 other people a poor customerexperienceis told to 16otherpeople
Tarp Worldwide
• Valuable services• Loyal customers• Cost effective serving• Reputation
• Valuable• Effortless experience• Individual, empowered to
choose• Feelings
Relevant
Low effort
In themoment
Authentic
Benefits
• Reduced the number of complaints by 11%
• Customer engagement has surpassed business projections by 54%
• £ Thousands of pounds generated through allowing promoters tospread positive word of mouth
Getting Value From Customer Emotion
RevenueGrowth
CostReduction
ImprovedBusiness
Performance
ImprovedCustomer
Experience