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1© 2008 Citrix Systems, Inc. — All rights reserved
Server Virtualization Market OpportunityServer Virtualization Market Opportunity
3© 2008 Citrix Systems, Inc. — All rights reserved
Virtualization Market
Source: IDC - "Worldwide Virtual Machine Software Forecast 2007-2011 Forecast," August 2007;
4© 2008 Citrix Systems, Inc. — All rights reserved
Citrix, Microsoft & VMware – Three Horse Race
Situation• VMware is expensive &
complex
• Hyper-V is new but incomplete
Strategy& position• Collaborate with Microsoft,
compete with VMware
• Microsoft for common workloads
• Citrix for enterprise Windows workloads and all Linux
Proof points• VMware is expensive
• Microsoft lacks advanced features and Linux support
• Citrix has automated HA, DR, live migration, workload streaming (provisioning), storage management, etc.
• Vision: Citrix/Microsoft interoperability, future common management
Mission-critical
Linux
Windows
Enterprise Ready
Val
ue
5© 2008 Citrix Systems, Inc. — All rights reserved
Citrix XenServer 5.0Citrix XenServer 5.0virtualization for every server in the enterprise.
Kyle KirchhoffProduct Marketing Manager
8© 2008 Citrix Systems, Inc. — All rights reserved
Datacenter EvolutionDatacenter Evolution
Under utilized hardware
Increasing costs of ownership
Difficult management
Barriers to expansion
Phase 1 – Needs Identification
Pervasive Virtualization
Automation / Policy
Chargeback / Utility
Dynamic Datacenter
Phase 4 – Dynamic Datacenter
Some tier 1 applications
High Availability
Disaster Recovery
Mobility
Phase 3 – Agility
Test/Dev
Encapsulation
Consolidation
“Craplications”
Phase 2 – Consolidate
9© 2008 Citrix Systems, Inc. — All rights reserved
Virtualizing every server
??Cost prohibitive
Complexity
Mission critical readiness
Performance
Traditional concerns…
Platforms supportedVendor Lock In
Physical requirement
Windows
LinuxWeb tier servers
Test/DevDBMS
Physical boxes
ProductionTier 1 apps
Custom Apps
86% Unvirtualized86% Unvirtualized
OLTP
Infrastructure Servers
Etc…
10© 2008 Citrix Systems, Inc. — All rights reserved
Virtualization 1.0
• Closed architecture• Expensive• Complex• Heavy weight• Needs a driver
Next Gen Virtualization
• Open• Virtually free• Simple• Lightweight• Designed for ubiquity
11© 2008 Citrix Systems, Inc. — All rights reserved
open visionvalue
12© 2008 Citrix Systems, Inc. — All rights reserved
What is Xen?What is Xen?
Citrix
IBM
Intel
HPHP
SunSun
• Native 64-bit hypervisor
• Runs on bare metal
•Widely-deployed at tens of thousands of sites
• Optimized for hardware-assisted virtualization ¶virtualization
• Open, resilient Xen security framework
• Native 64-bit hypervisor
• Runs on bare metal
•Widely-deployed at tens of thousands of sites
• Optimized for hardware-assisted virtualization ¶virtualization
• Open, resilient Xen security framework
Citrix
13© 2008 Citrix Systems, Inc. — All rights reserved
XenServer: Powered by XenXenServer: Powered by Xen
Xen XenServer
14© 2008 Citrix Systems, Inc. — All rights reserved
XenMotion enables zero downtime
Remote VM guest storage
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
15© 2008 Citrix Systems, Inc. — All rights reserved
High Availability
Remote VM guest storage
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
16© 2008 Citrix Systems, Inc. — All rights reserved
XenCenter Management Console
• Included at no cost
• Runs on any PC
• No single point of failure
• Real time replication
• Performance monitoring
• VM searching/tagging
• Installs in minutes
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
Bare Metal Hardware
Xen Hypervisor
XenTool Stack
Device Drivers
17© 2008 Citrix Systems, Inc. — All rights reserved
Automated High Availability to protect against host failures
FC + iSCSI multipath support
Manual multi-site Disaster Recovery enablement
IncreasednumberofsupportedhostphysicalNICs
Increasednumberofsupportedhosts per pool Xen 3.2 hypervisor
SLES 10 SP1/2 x64 support
SLES 9 SP4 support
RHEL 4.7 and 5.2 support
Windows Server 2008 support 32 & 64-bit (incl. streaming)
New Guest /HV Support
Automated High Availability to protect against host failures
Business ContinuityImproved Windows performance
MSFT Certified Hypervisor
Search and Tag Virtual MachinesPersistent performance data / trending
Performance and Hardware
Sorting, searching, grouping, tagging in XenCenter
XenConvert P2V
Alerting for key runtime events
Usability and Reliability
Role-based admin for streaming
Host networking config via XenCenter
QLogic / Emulex 8Gb FC HBA support
EqualLogic SR driver
Snapshots for advanced storage arrays
FC SR creation via XenCenterStorage Support
And many additional enterprise features…
Increasednumberofsupportedhosts per pool
XenConvert P2V
18© 2008 Citrix Systems, Inc. — All rights reserved
nearbare metalspeednearbare metalspeed
19© 2008 Citrix Systems, Inc. — All rights reserved
Optimized for XenApp
XenServer
Other Guys
73%moreusers
73%moreusers
20© 2008 Citrix Systems, Inc. — All rights reserved
Broader Guest Support
• Windows• Windows Server 2008 64-bit & 32-bit
• Windows Server 2003 32-bit SP0, SP1, SP2, R2; 64-bit SP2
• Windows Small Business Server 2003 32-bit SP0, SP1, SP2, R2
• Windows XP 32-bit SP 2, SP3
• Windows 2000 32-bit SP 4
• Windows Vista 32-bit SP 1
• Linux• Red Hat Enterprise Linux 32-bit 3.5, 3.6, 3.7, 4.1, 4.2, 4.3, 4.4, 4.5, 4.7, 5.0, 5.1, 5.2; 64-bit 5.0, 5.1, 5.2
• Novell SUSE Linux Enterprise Server 32-bit 9 SP2, SP3, SP4; 10 SP1; 64-bit 10 SP1, SP2
• CentOS 32-bit 4.1, 4.2, 4.3, 4.4, 4.5, 5.0, 5.1 , 5.2; 64-bit 5.0, 5.1, 5.2
• Oracle Enterprise Linux 64-bit & 32-bit 5.0, 5.1
• Debian sarge (3.1), etch (4.0)
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
MicrosoftVirtualization
ValidationProgram
21© 2008 Citrix Systems, Inc. — All rights reserved
• Per server pricing (easy)• Management console: included• Software maintenance: included
• Standard Citrix support model• License Key upgradable edition to edition
Something for everyone.
ExpressExpress
StandardStandard
EnterpriseEnterprise
PlatinumPlatinum
XenCenter
- Fast, bare metal hypervisor - Fast, bare metal hypervisor - Fast, bare metal hypervisor - Fast, bare metal hypervisor
- Multi-Server Management- VLAN Support
- Dynamic Workload Streaming
(Provisioning)
- Multi-Server Management- VLAN Support
- Multi-Server Management- VLAN Support
- XenMotion- High Availability- Resource Pools
- XenMotion -High Availability- Resource Pools
22© 2008 Citrix Systems, Inc. — All rights reserved
open visionvalue
23© 2008 Citrix Systems, Inc. — All rights reserved
The Spirit of Openness
Open source
• Robust Community: 47 Companies, 14 Universities, 12 Countries ~250 developers• More than 10,000 code submissions since Xen 3.0• Newest features taking advantage of latest technologies• Drives Innovation: Result is greater than any single one company can do
Spirit of openness drives a vibrant partner ecosystem
• Allows best-of-breed solutions• All certified as Citrix-ready to be deployed in enterprise environments• No vendor “lock in” with the hypervisor or any part of ecosystem • Works with what you already have
24© 2008 Citrix Systems, Inc. — All rights reserved
Storage Management
Storage API
Leverage the capabilities of enterprise storage systems
Leave storage to the storage experts. Open up an API for
command and control.
The XenServer way
Intelligent storage reduced to commodity disk
Storage operations controlled by virtualization software
Cluster File System
The Old Way
25© 2008 Citrix Systems, Inc. — All rights reserved
Embedded version is “integration done right”
“insert the hp quote right here that I don’t know
Where it is. Thanks.”Kyle Kirchhoff, HP VP of Everything
•Supported and certified by OEM partners
•No installation
•Only 3 minutes to Xen!
•Integrated with OEM management consoles
•HP and Dell now embed XenServer
26© 2008 Citrix Systems, Inc. — All rights reserved
Strong Open Partner Ecosystem
27© 2008 Citrix Systems, Inc. — All rights reserved
open visionvalue
28© 2008 Citrix Systems, Inc. — All rights reserved
Dynamic Workload Streaming (Provisioning)
Networkstorage
Provisioning Server(streaming service)
Silo One
Silo Two
Silo Three
A
C
B
30© 2008 Citrix Systems, Inc. — All rights reserved
Silo One
Silo Two
Silo Three
Provisioning Server(streaming service)
Networkstorage
A
C
B
Dynamic Workload Streaming (Provisioning)Virtual or Physical Servers
31© 2008 Citrix Systems, Inc. — All rights reserved
XenApp
Workflow Studio
Datacenter to Desktop Vision
32© 2008 Citrix Systems, Inc. — All rights reserved
XenServer:Virtualization for every server in the enterprise
Getting to every server
•Priced for ubiquity
• Takes literally less than 10 minutes to deploy
• Includes hundreds of enterprise class features
• Bare metal performance, even on challenging workloads (e.g. XenApp)
• Optimized for Windows, Linux, etc.
• Open source, open architecture, open ecosystem
• Capable of streaming workloads to both physical and virtual servers
✓✓Cost prohibitive
Complexity
Mission critical readiness
Performance
Traditional concerns…
Platforms supported
Vendor Lock In
Physical requirement
What’s new in XenServer 5?What’s new in XenServer 5?
34© 2008 Citrix Systems, Inc. — All rights reserved
XenServer 5 – Highlights
Enhanced Guest Support
35© 2008 Citrix Systems, Inc. — All rights reserved
XenServer 5 Packaging/Pricing
Product Capabilities US SRP Int’l* SRP(as of Sept. 1, ‘08)
XS-Platinum Workload Streaming via PVS $5000 $5500
XS-Enterprise High Availability (New)XenMotion
$3000 $3300
XS-Standard Multi-server managementVLAN configuration
$900 $990
XS-Express Basic Virtualization(New: Unlimited memory and VMs)
FREE FREE
*Int’l pricing adjustment specific to Europe, Mid-East, Africa, Asia Pacific, Japan
36© 2008 Citrix Systems, Inc. — All rights reserved
September 15
Citrix XenServer 5Citrix XenServer 5virtualization for every server in the enterprise.
37© 2008 Citrix Systems, Inc. — All rights reserved
Launch Plan & Update
• Messaging Source Document
• New Key Messages / Features Matrix
• Partner Notification Document
• Licensing & Packaging Document
• Go To Market Plan
• Internal-only FAQ
• Webinars on Demand
• XenApp on XenServer
• What’s new in XenServer 5
• High Availability
• Disaster Recovery
• Dynamic Workload Streaming (PVS)
• Storage and XenServer
• Messaging Source Document
• New Key Messages / Features Matrix
• Partner Notification Document
• Licensing & Packaging Document
• Go To Market Plan
• Internal-only FAQ
• Webinars on Demand
• XenApp on XenServer
• What’s new in XenServer 5
• High Availability
• Disaster Recovery
• Dynamic Workload Streaming (PVS)
• Storage and XenServer
• XenServer 5 Customer Presentation
• XenServer 5 Technical Presentation
• XenServer 5 How to Sell Presentation
• XenServer 5 Product FAQs
• Updated VMware and Hyper-V competitive references materials
• XenServer 5 Product Line Brochure
• Partner Value Proposition Card
• XenServer Strategy doc vis-a-vis MSFT
• Hyper-V / SCVMM Reference Card
• XenServer 5, ESX, and Hyper-V comparison doc
• XenServer Platinum Whitepaper
• XenServer Website (citrix.com) refresh
• XenServer 5 Press Release & docs
• XenServer 5 Customer Presentation
• XenServer 5 Technical Presentation
• XenServer 5 How to Sell Presentation
• XenServer 5 Product FAQs
• Updated VMware and Hyper-V competitive references materials
• XenServer 5 Product Line Brochure
• Partner Value Proposition Card
• XenServer Strategy doc vis-a-vis MSFT
• Hyper-V / SCVMM Reference Card
• XenServer 5, ESX, and Hyper-V comparison doc
• XenServer Platinum Whitepaper
• XenServer Website (citrix.com) refresh
• XenServer 5 Press Release & docs
• Announcements (Sept 15)• Launch XenServer 5• Cloud Strategy
• Events• VMworld 2008, Interop, Virtualization Congress• Virtual Launch Event (Planned Q4) • Summit 2008
• Field Collateral• ROI/TCO Tool (Sept 30th) • XenServer 5 Presentations
• Customer & Partner, S&P, New in XS 5• Competitive material
• VMware and Microsoft• White paper and best practices• Recorded Webinars
• Demand Generation – Email Blast• XenApp on XenServer• What’s new in XenServer 5
38© 2008 Citrix Systems, Inc. — All rights reserved
Product Tour – New Landing Pages
39© 2008 Citrix Systems, Inc. — All rights reserved
New Streaming Videos
Streaming Videos
• XenServer 101 featuring Peter Levine
• Interview w/ Simon Crosby
• What’s new in XenServer 5
• XenCenter Introduction
• XenApp on XenServer
• High Availability (HA)
• Storage and XenServer
• Dynamic Workload Streaming (PVS)
• Disaster Recovery enabled with XenServer
• XenServer architectural overview
• XenServer editions overview
Key Plays Key Plays
41© 2008 Citrix Systems, Inc. — All rights reserved
XA on XS Business Continuity Dynamic DeliveryValue
XenServer - Key Plays
42© 2008 Citrix Systems, Inc. — All rights reserved Internal and Partner Use Only
Common Challenges with App Virtualization
Power and cooling consumption
Power and cooling consumption
Time required to provision or change server configurations
Time required to provision or change server configurationsServer farm and silo complexityServer farm and silo complexity
64-bit transition64-bit transition
Service level guaranteesService level guarantees Managing multiple farms in central and branch offices
Managing multiple farms in central and branch offices
Lack of spaceLack of space
Reacting quickly to changing business
demands
Reacting quickly to changing business
demands
43© 2008 Citrix Systems, Inc. — All rights reserved Internal and Partner Use Only
Why Virtualize XenApp?
ConsolidationConsolidation
SimplifiedManagement
SimplifiedManagement
ConsolidationConsolidation• Achieve server and silo consolidation• Reduce hardware footprint in datacenter• Accelerate 32- to 64-bit server transition
• Simplify server provisioning• Manage one image for physical and virtual servers• Address test and dev scenarios
• Reduce application downtime• Add high availability and fault tolerance• Simplify disaster recovery
Improved AvailabilityImproved Availability
SimplifiedManagement
SimplifiedManagement
ConsolidationConsolidation
44© 2008 Citrix Systems, Inc. — All rights reserved Internal and Partner Use Only
Optimizing XenServer for XenApp
It's so simple!
• Create a new virtual machine using the in-built XenApp template
Screenshot from XenServer 4.1
45© 2008 Citrix Systems, Inc. — All rights reserved Internal and Partner Use Only
Virtualizing XenApp using XenServer
• Provides a cost effective, turn-key virtualization
• XenServer is optimized to efficiently virtualize XenApp
• Up ~70% more efficient than competing virtualization platforms
46© 2008 Citrix Systems, Inc. — All rights reserved
Optimized for XenApp
XenServer
Other Guys
73%moreusers
73%moreusers
47© 2008 Citrix Systems, Inc. — All rights reserved Internal and Partner Use Only
32- to 64-bit Server Transition
ERP CRM
ERP
ERP
ERP
ERP
CRM
CRM
CRM
CRM
Spare 64-bit capacity (>4 GB)
32-bit
64-bit
64-bit
64-bit
64-bit
64-bit
32-bit
32-bit
32-bit
48© 2008 Citrix Systems, Inc. — All rights reserved Internal and Partner Use Only
Infrastructure Consolidation
Consolidate
LS2 SAS2WI2 ZDC2
WI2
LS1
WI1
LS2
SAS2
ZDC1
SAS1
ZDC2
XenServer
LS1 SAS1WI1 ZDC1
XenServer
49© 2008 Citrix Systems, Inc. — All rights reserved Internal and Partner Use Only
Consolidate Underutilized Silos
XenApp silo 1
XenApp silo 2
XenApp silo 3
XenAppsilo 1
XenAppsilo 2
XenAppsilo 3
VM VM VM
50© 2008 Citrix Systems, Inc. — All rights reserved
Bechtel
One of the world’s largest and most
successful global infrastructure construction
firm chooses XenServer to virtualize XenApp
• 400 servers in production
• Moving to 80% of physical servers being virtualized
• Motivation for virtualizing XenApp:
• Consolidation of 32-bit silos on 64-bit hardware
• Increasing server utilization
• Rapid provision and decommissioning of servers
51© 2008 Citrix Systems, Inc. — All rights reserved
XA on XS Business Continuity Dynamic DeliveryValue
XenServer - Key Plays
Next StepsNext Steps
1. XenServer Launch (Sept 15th)
• Take the XenServer 5 Tour• Watch Peter Levine present
XenServer101• Tell your customers and partners
2. Download Comparison Document• Learn about competition and co-
opetition
3. XenApp customer base• Qualify XenApp customer base• Get the XenServer team involved earlier• Be Prepared: Direct customer email blast
– XenApp on XenServer
1. XenServer Launch (Sept 15th)
• Take the XenServer 5 Tour• Watch Peter Levine present
XenServer101• Tell your customers and partners
2. Download Comparison Document• Learn about competition and co-
opetition
3. XenApp customer base• Qualify XenApp customer base• Get the XenServer team involved earlier• Be Prepared: Direct customer email blast
– XenApp on XenServer
Next StepsNext Steps
54© 2008 Citrix Systems, Inc. — All rights reserved
55© 2008 Citrix Systems, Inc. — All rights reserved
56© 2008 Citrix Systems, Inc. — All rights reserved
Citrix & Microsoft – Play Nice
Situation• Citrix & Microsoft involved in
same deal
• Hyper-V is new but incomplete
• XenServer is enterprise-ready
Strategy & position• Collaborate first, compete as last
resort
• Lead with XenServer if customer:
• Needs enterprise features
• Has XenApp or XenDesktop
• Has a mixed Windows, Linux environment
• Needs workload streaming (provisioning)
Enterprise FeaturesHyper-V + SCVMM XenServer
Live migration Quick only
Support for Linux Limited
VM-level high availability
-
Dynamic workload streaming
-
Optimized for XenApp -
Optimized for XenDesktop
-
Advanced storage integration
-
No-downtime host upgrades
-
Embedded; ships on server
-
Mission-critical
Linux
Windows
57© 2008 Citrix Systems, Inc. — All rights reserved
Citrix & VMware – Sell Value
Situation• VMware is feature rich, yet
expensive & complex
• XenServer has enteprise features w/best value
Strategy & position• Lead with value (price
comparisons, ROI)
• Highlight enterprise feature parity
• Demostrate Citrix’s vision (Citrix Delivery Center, MS interoperability)
Enterprise Features VMware XenServer
Multi-server management
Role-based administration
Live migration
High Availability
DR support
Optimized for XenApp
Workload streaming (provisioning
Advanced storage integration
Proxy Server Backups
Workload streaming (provisioning)
Example Deals VMware Citrix
2-Servers (2 CPUs each) $13,400 $6,000
10-Servers (mix of 2-CPU , 4 CPU servers) $63,800 $30,000
58© 2008 Citrix Systems, Inc. — All rights reserved
Citrix, Microsoft & VMware – Three’s a Crowd
Situation• VMware is expensive &
complex
• Hyper-V is new but incomplete
Strategy & position• Collaborate with Microsoft,
compete with VMware
• Microsoft for common workloads
• Citrix for enterprise Windows workloads and all Linux
Proof points• VMware is expensive
• Microsoft lacks advanced features and Linux support
• Citrix has automated HA, DR, live migration, workload streaming (provisioning), storage management, etc.
• Vision: Citrix/Microsoft interoperability, future common management
Mission-critical
Linux
Windows
Enterprise Ready
Val
ue
59© 2008 Citrix Systems, Inc. — All rights reserved
2008 2009
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
XenServer Roadmap
beta GA
Miami (v4.1)
• Fibre Channel shared storage• Integrated with NetApp Data
ONTAP• Optimized for Citrix XenApp• XenServer Platinum
• Physical and virtual server provisioning
• Streaming
Orlando (v5.0)
• Host-level high availability (HA)• Windows Server 2008 support• XenConvert Utility (P2V)• Enhanced Management Console• XenSight• SUSE Linux & Vista 64 bit guests • Windows certified hypervisor• XenServer Platinum
GAbeta
Midnight Ride (Mar)
• Stateless Xen Hypervisor• XenDesktop Optimizations• GUI-based VM Snapshot• Dynamic Workload Mgmt. (DWM aka DRS)
GAbeta
Boston
• App-Specific Optimizations• SQL• Exchange• SAP• XA• XD• Role Based Administration• XenConvert V2V• Additional SR Support• DWM Enhancements• Cloud Optimizations…• Etc…
GAbeta
60© 2008 Citrix Systems, Inc. — All rights reserved
XenServer Platinum: Delivering the Dynamic Data Center
Fast, scalable, dynamic virtualization platform
Any image, any server, any time
Dynamic,efficient, optimized,
Delivery Center
61© 2008 Citrix Systems, Inc. — All rights reserved
Coming Soon.
62© 2008 Citrix Systems, Inc. — All rights reserved
Success Stories
63© 2008 Citrix Systems, Inc. — All rights reserved
KBC Clearing
“…when we did a performance test (of XenServer vs. VMWare) on both Linux and
Windows, Xen came out best.”
“…when we did a performance test (of XenServer vs. VMWare) on both Linux and
Windows, Xen came out best.”
Rob de Wit, KBC Clearing
64© 2008 Citrix Systems, Inc. — All rights reserved
Rollins / Orkin
…decision points were price, performance,
IBM proven status and upgrade path…
…decision points were price, performance,
IBM proven status and upgrade path…
Robert Wic, IT Administrator