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Presentation on how to Harness Social Media to Develop a Professional Brand. Answers how to build, engage, and leverage your network. Wyeth shares proven strategies using social media to expand business development, develop a professional brand and grow your network in just minutes a day.
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HARNESSING SOCIAL MEDIA TO DEVELOP A PROFESSIONAL BRAND
@wyethkillip #WashUAsk
How
Do I Use it
@wyethkillip #WashUAsk
WHAT IS A PROFESSIONAL BRAND?
Greeks called it “Areté”
Knights called it “Honor”
Simply put, it is your reputation
How do you want to be perceived?
– By your clients?
– By your prospects?
– By your business colleagues?
– By your business partners?
– By your future employer?
@wyethkillip #WashUAsk
WHY SHOULD I USE IT?
What do you want to get out of it?
Are you job seeking?
Are you in a business development role?
Did you start your own company?
Does compliance even allow you to?
Does your role depend on engagement with customers?
Are your competitors using it?
What is my primary goal?
What am I currently doing and is it working?
@wyethkillip #WashUAsk
SOCIAL MEDIA STRATEGY - 7 CONSIDERATIONS
1. What do you want to accomplish?
2. How will you show your uniqueness?
3. Who do you want to reach?
4. What does your audience want to know about you?
5. How often will you have time to update your social networking accounts?
6. Do you really have the discipline to contribute regularly with fresh news or information?
7. How will your actions be perceived and how will that impact your professional brand development day to day?
@wyethkillip #WashUAsk
SOCIAL MEDIA TACTICS: UNIFY YOUR SOCIAL MEDIA CHANNELS
Choose a consistent name, www.linkedin.com/in/wyethkillip
Keep your message consistent across each social media channel
Use a professional picture
Place links to connect in your email signatures
@wyethkillip #WashUAsk
SOCIAL MEDIA TACTICS- GROW YOUR NETWORK
Network, network, network
The key to being “interesting” is to be interested
Join a group, start a group
Crossover from online to in-person
What do you say?Step 1.Send Email:Hi {First Name},
It was great meeting you at {Name of Networking Event}. My contact information is below. Feel free to add me on LinkedIn.
Should you be interested in connecting live, I’d welcome the opportunity to see how we can help each other.
My best, Wyeth
Step 2 Follow-up with a phone call to setup coffee.
@wyethkillip #WashUAsk
HTTP://INMAPS.LINKEDINLABS.COM/
@wyethkillip #WashUAsk
SOCIAL MEDIA TACTICS- ENGAGE YOUR NETWORK
Share thought leadership
Invite connections to talk to your networking group
Invite business colleagues to events
RSVP for events and post them to LinkedIn and Twitter
Use hub and spoke approach
Build triads- Tribal Leadership
@wyethkillip #WashUAsk
SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK
Build a target list of who you would like to connect with
Search the company name on LinkedIn
@wyethkillip #WashUAsk
Search for similar companies using key words from company description and continue to build your target list
@wyethkillip #WashUAsk
SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK
7 Step Referral Process
Step 1 - Ask nicely
Step 2 - Help them to think of someone
Step 3 - Ask them why they thought of this person
Step 4 - Request an introduction
Step 5 - Tell them you will stay in contact
Step 6 - Treat the first call like a cold call
Step 7 - Keep them posted
@wyethkillip #WashUAsk
SOCIAL MEDIA TACTICS- GROW, ENGAGE, AND LEVERAGE YOUR
NETWORK
Social Media Action Plan
Networking and Social Media
– Networking events or meetings you will attend each week
– How many new connections you will make each week
– People to send an item of interest to each week (links to blogs, articles, etc.)
– Events or meetings you will invite a prospect or partner to attend with you
– Meetings to hold with referral sources on a weekly basis.
Referrals
– How many referrals to give each week
– How many referrals to request each week
@wyethkillip #WashUAsk
QUESTIONS
@wyethkillip #WashUAsk