The five minute pitch from one of the five travel start-ups that contested WTM Fresh at the WTM Travel Perspective sessions
Citation preview
1. Looking for a UK getaway?
2. Want to stay somewhere like this?
3. Think you need to spend hours searching or a small fortune?
Not so. handpicks the UKs most luxurious and high quality hotels,
B&Bs, inns and cottages
4. That dont cost the earth xxx From 120 per night From 125 per
night From 35 per night From 95 per night
5. We choose where to stay by. Personal recommendation Price
Source: VisitBritain.org
6. Existing sites are either: Mass market aggregators High end
curator sites
7. The Escape List solves these problems in one go: For
consumers For hotels A reliable database of affordable luxury
hotels A guarantee that all hotels have at least one room for under
150/night Simple, image heavy site design with external links
verifying quality Allow them to stand out & increase social
media exposure Competitive listing fees decided on in consultation
with soft launch hotels
8. Is the problem big enough?
9. What weve created: With quick links to hotels to navigate,
image heavy site With direct links to the hotels for booking
Advisor An easy to use, simple own websites and Triprooms
10. We make money by. Annual listing fee Additional extras e.g.
featured slots in our newsletters or on our homepage
11. How do we know it works? Number of hotels 100 80 60 40 20 0
Database Growth 3500 3000 2500 2000 1500 1000 500 0