8
Videos in the newsrooms Are they user friendly? NOT. Not up to the point, lenghty, mobile bandwith consuming Does viewer has a choice? Well, technically yes. Watch or.. don’t watch. THAT’S NOT A CHOICE Do newsrooms and journalists engage users? No, not really. ACTUALLY NOT

WP - EditorsLab Hackdays Finale -

Embed Size (px)

Citation preview

Page 1: WP - EditorsLab Hackdays Finale -

Videos in the newsrooms

Are they user friendly? NOT. Not up to the point, lenghty, mobile bandwith consuming

Does viewer has a choice? Well, technically yes. Watch or.. don’t watch. THAT’S NOT A CHOICE

Do newsrooms and journalists engage users? No, not really. ACTUALLY NOT

Page 2: WP - EditorsLab Hackdays Finale -
Page 3: WP - EditorsLab Hackdays Finale -

People on the go DON’T HAVE TIME to watch video. Still, they want to be INFORMED

Home screen - full of short clips, up to 15 seconds.

You dont really have to click, they autoplay as you scroll. One after another.

Why so short? It saves your time. It also saves bandwith.

Page 4: WP - EditorsLab Hackdays Finale -

EXPLORE MORE

Related content

Editors - make video pitches even to the text article

Page 5: WP - EditorsLab Hackdays Finale -

USERS IN REAL REPORTING

When you got an app, you don’t know you your readers are.

But you know, WHERE they are.

Pin it, type it, PUSH.

And wait

Page 6: WP - EditorsLab Hackdays Finale -
Page 7: WP - EditorsLab Hackdays Finale -

WE DON’T WANT TO DECIDE

You can choose between users content, most upvoted staff or editorial.

Users content - after verification - can be shown in main stream.

Page 8: WP - EditorsLab Hackdays Finale -

ENGAGE AND WIN

Fact 1: Readers get what YOU give. And ONLY THAT

Fact 2: Most of the well-established news brands got devoted community.

Fact 3: What is great with users/readers/viewers? They’re faster. But they DON’T WORK WITH YOU. Instead: they chose Twitter, Vine.

Engage them, use their staff. Daily Carrot is one way to do this. Easy way