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I put in one presentation some numbers on the world wide digital signage market. Initially this presentation was done in Russia for Russian audience, but as I got lot of request from English speaking colleagues I translated it in English as well.
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Alexander Pivovarov
World Wide Digital Signage Digest
Source: NPD DisplaySearch 2012
Flat Panel Displays (Commercial and Public)
The production and sales of public and commercial displays (LCD and PDP, 26"+) will grow 5 times during upcoming 5 years from 3 M units in 2013 to near 12 M units in 2018.
Leading vendors of commercial public displays, such as Samsung and NEC, are now focusing on 40” and larger sizes, conceding that the demand for medium-sized (26” to 39”) digital signage can be fulfilled by TV-grade products
CAGR will be at 31%.
Source: Markets and Markets Analysis 2012
World Wide Digital Signage market
The global digital signage market is estimated to generate $3.95 billion in 2011 and $13.2 billion by 2016; at a CAGR of 27.29% from 2011 to 2016. It is expected to triple from $6.4 billion in 2013 during in 3 years.
These estimations are based on the data from display manufacturers, retailers and distributors of Digital signage components, corporate and government users, content and software developers of Digital Signage.
Structure of World Wide Digital Signage Market
Based on the total quantity of the media players installed (in 2010), more than half of DS market fall within retail and corporate segments.
The structure of the Digital signage market shows dramatic difference throughout the geographical location. The retail is a leading segment in the most geographical sectors. The structure of the market also shows some changes during the evolvement of time.The highest grow can be seen in the banking and corporate sectors in EMEA region.
Source: Intel funded Research Analysis 2011
Advertising and Digital Signage
Contrary to common perception, that Digital Signage relates mainly to advertising, the share of purely advertising installations of DS is about 3% only. At the same time, more than 60% of DS networks said that they don’t show 3rd party advertisements at all.
Source: 2010 Digital Signage Future Trends Report
100% advertising network
50-99% 3rd party ads
10-49% 3rd party ads
Lass than 10%
No 3rd party ads
The value for digital signage has been realized
The Digital Signage Association (DSA) together with Future Trends performed a research, in which they asked «What will be the primary reason that companies invest in digital signage over the next two years?»
Source: 2010 Digital Signage Future Trends Report
Alexander [email protected]+7 (916) 214-0255
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