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UX Product Development Innovation Oppa Usability
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COMO T
RADUZIR V
IA W
EB O
CONFORTO
, DIM
ENSÃO E
DESIG
N DOS P
RODUTOS?
HASSAN YASSIN
E
PROBLEM – HABIT
HABIT
•Touch
•Discuss
•Day out
PROBLEM – EXPECTATIONS
EXPECTATIONS
“Poor service at a physical store is taken less seriously than poor service in ecommerce” – Jack London, Ecommerce Forum 2013 Sao Paulo
SOLUTION - INNOVATION
Approach: • Hygiene factors
• Innovate in PROCESS and PRODUCT to stay ahead of the game and WOW your users
PROCESSCo-creationCustomer Development
PRODUCTBest-of-classBuying JourneyContextualizeConfidence
PROCESS – CO-CREATION
2 start-ups building on each other´s Core Competences:
Concept
Budget
Pilot
Global partnership
PROCESS – CUSTOMER DEVELOPMENT
Prioritize knowledge on User and Behaviour
>Don´t fly blind!
Personas
Survey
User diaries
Etc, etc
PRODUCT – BEST-OF-CLASS
Usability and Metrics Analysis
Product Development - Information Architecture
Incremental Features
Test and Iterate
Assume Leadership
Objective: Increase USER SATISFACTION
PRODUCT – BUYING JOURNEYBRAND vs ECOMMERCE – Online enabled Brand
>Point of reference, Returning customers
Horizontal Mix
• Explore
• Inspire
• Consider
• Buy
Vertical Mix
• Interchangeable content
• Storytelling
PRODUCT - CONTEXTUALIZE
“The modern day Product Page is a thing of the past”
1-click navigation: Still > Ambient > Room
VINE embed is no gimmick - Capture advantage, 800kb, edit as you go
PRODUCT - CONFIDENCE
Guide the user – Consultoras Oppa
Build brand around Design – Leilao Hackathon
DISCUSSION
Obrigado!