Personas, Goals and Scenarios

“It’s harder than you might think to squander a million dollars, but a flawed software-development process is a tool well suited to the job.” – Alan Cooper

What is interaction designSoftware architectureAvoid becoming an apologist or a survivorStepping up to own alongside the developersFiltering feedback and innovating on the

users behalfComing up with personas, goals and

scenarios“Designing interactive, software-based

products is a specialty as demanding as constructing them.”

By products of getting it rightRapid acceptanceIntense customer loyaltyMinimal redesign or special updates

PersonasDesign for just one person

Be loved by the minorityMeet the lowest common denomonatorFind the magic user

Eliminate the Elastic UserBe a specific as possible

How many people do they manage? When do they make assignments?

Not a real user, eliminate quirks

“It matters more that the persona is expressed with sufficient precision that it cannot wiggle under the pressure of development than it does that it be the right one.”

GoalsGoals vs. tasksPersonal goalsPractical goalsCreating a computer to human relationship

ScenariosDaily-use scenariosNecessary-use scenariosEdge-case scenariosEliminate historical tasksStep outside $$ and DAT, think magic