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WordPress SEO - WordPress on SEO-drugs!
WordPress SEO on Drugs!
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WordPress SEO Presentation at Scandinavian Super Affiliate Summit 1st December 2010. For links to the plugins mentioned in the presentation go to: http://latenightmarketing.com/wordpress-seo-presentation/
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1. WordPress SEO - WordPress on SEO-drugs!
2. Who s that Simon?
Worked with HTML for 11 years.
Worked with Internet Marketing for 5 years
linkedin.com/in/ simonsunden facebook.com/ joinsimon twitter.com/
joinsimon http://www. joinsimon .se http:// latenightmarketing
.com
3. What we always know about SEO (One way to look at it)
Technical aspects Keywords & content Links Gimme that link love
Domain & language
4. Content is king
5. Links Links are GOD!
6. So how do we do with WordPress?
7. 1. Choosing a Theme Don t trust WordPress
8. 1. Quality-check these things in the theme
Check the H1, H2, H3 in single.php
Don t give a bloody damn about how title & description is
coded (You will fix that later)
Unique coding for page.php?
9. 2. Design a theme for yourself
10. 3. Customization with CustomPress
11. 4. Name your blog! It IS that important!
12. 4. Blog name = Links
13. 5. Comment settings
Uncheck Break comments Otherwise you will get...
www.yoursite.com/post-name/comment-page-2/
14. Plugins Gimme that Stimpack
15. 1. Google Sitemap Generator!
It will help you a lot but... It doesn t update a post if it
gets a new comment! Always manually update important posts.
16. 2. HeadSpace SEO Plugin
17. 2. HeadSpace: Change your Title
This is what it should loook like:
18. 2. HeadSpace: Per post settings
19. 2. HeadSpace: Page settings
20. Bonus: Alternative to HeadSpace = Yoast
21. 3. CrossLinking plugins
Will make your site into your own internal linking
WikiPedia-style
22. 4. Broken Link Checker
23. 5. RSS Footer
24. 6. Related Post Plugin
There are a lot of plugins for related posts. Example above =
YARPP
25. 7. Disqus
Makes your commenting social and integrated.
26. 8. WP Redirect easy!
Makes redirection so easy. Don t have to go into .htaccess all
the time.
27. 9. Speed: WP Super Cache or W3 Total Cache
28. 10. Speed: Smush it! He wants it speedy!
29. How about getting links?
30. PING!
http://rpc.pingomatic.com /
http://ping.bloggportalen.se/BlogPortalPing/[ID]
http://rpc.technorati.com/rpc/ping
http://www.nybloggat.se/ping/[topic]
http://www.frisim.com/ping/
Always ping. Above is some of the most important in Sweden
31. Ask for Comments Look for the following code in index.php:
comments_popup_link() Change it to:
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