W&M 2009 – Mobilising unified communications - a New Era of Mobile connectivity

•1 | Alcatel-Lucent Enterprise Forum 2009 All Rights Reserved © Alcatel-Lucent 2009

Mobilizing unified communicationsA new era of Mobility Connectivity

Name of PresenterDate (Format as Month, 2009)

Matt WilliamsBusiness Development DirectorMay 21st 2009

All Rights Reserved © Alcatel-Lucent 2009Alcatel-Lucent Enterprise Forum 2009:8AL020043595ZZASA


The Dynamic Enterprise

Each interaction between employees, partners & customersbecomes a business opportunity.”

“The performance of a

company will be linked to its ability to integrate its core assets…

…with secure, always-on communications.


Simplify communications

with

Unbound Networks

Drive business performance

with

Connected Knowledge

Strengthen relationships with

Superior Customer Experience

Data Networks

IP Telephony

Management Solutions

Mobility

UnifiedCommunicati

onsProcess

Integration

Contact Center

Security

Three Actionable Strategies to Solve Business Imperatives

Agenda

1. Mobile Unified Communications Trends

2. Connecting Mobile Knowledge with Unified Communications

3. Save Money By Mobilizing Unified Communications

4. Executive Summary

All Rights Reserved © Alcatel-Lucent 2009•5 | Alcatel-Lucent Enterprise Forum 2009

1

Mobile Unified Communications Trends

Mobile Device Trends

On the increase Device capabilities IM & email usage Always on capability Technologies (Bluetooth, GSM…) Mobile applications

…leading to more opportunity for new applications

Trends Within the Enterprise

A new generation of workers New mandates for CIOs

New work styles and Web 2.0 services

Increasing volumes


But. . .Unfortunately. . .


2

Connecting Mobile Knowledge with Unified CommunicationsConcrete scenario for better user efficiency


Connecting Moving Knowledge

Stuck in a customer meeting and need an expert to assist …

Enterprise directory look up Presence leveraged to choose the

best media at that time

Result: Immediate customer satisfaction

!!



Leaving the airplane and checking the latest business communications

Notification of events at a glance: Missed calls Call back requests Voice mail

Efficiency: I call back is the most urgent or the most important

callers



Interrupt current discussion when the boss calls

Use media blending to answer in the most suitable manner

Offer instant messaging as a more discrete media

Benefits: Responsiveness and reactivity


Innovation – Abilene Christian UniversityMobilizing Unified Communications with Apple iPhones

Communications-enabling mobile business applications to improve user efficiency

Implementing Unified Communications applications on iPhones to enhance collaboration among students and faculty

Leveraging location-based services for content delivery and classroom control

High trafic density WLAN infrastructure Conferencing and collaboration services from

Iphone Location-based services based on Touchatag

technology

Innovative user experience for students

??Challenge

s

Solution

Benefits


3

Save Money by Mobilizing Unified CommunicationsBeyond usage is. . .ROI

10-15% Savings

Mobile comm. costs

25-40% Savings

Communication costs

15-20% Savings

Mobile comm. costs

~20% Savings

FAX consumables

15%-25% Savings

Virtual Contact Center

75 % Savings

Communication costs

75 % Savings

Travel costs

5%-20% Savings

Mobile comm. costs

5%-20% Savings

TCO & Maintenance

20%-30% Savings

Mobile comm. costs


Save Money with Unified CommunicationsHard ROI

Dual Mode

Fixed Mobile

Convergence

Conferencing

Free DesktopHome Worker

IP Contact Center

FAX Server

Applications

Centralized

Applications


Dual-mode WLAN-Cellular: Seamless Handover for an Effective Solution

Enterprise Mobility Service automaticallyroutes calls on the enterprise WLAN

when:

Mobile worker is enters the enterprise campus: Transparent automatic cellular-to-WLAN handover

Save money on cellular communications

ARS service extended to mobile device

Reverse call capability

Instant Messaging saves on blind cellular voice call

Benefit: Immediate cost savings on

cellular communications

Enterprise Mobility Service

OmniTouch 8400 ICS

WLAN

Cellular

WS


4

Executive Summary

Executive Summary

Communication infrastructure

•Remote extensio

n

•Remote extension•SIP

•IP •SIP

My CEuser fee

OmniPCX Enterprise Communication

Server

“Home spot”

Voice and data

Voice and data

Enterprise Network

OmniTouch 8400 Instant

Communication Suite

•Wi-Fi•Wi-Fi

Data

Voice

Wireless networks

PSTN

Internet

Architecture overview : WIFI at work & “home spot” / on the move


Key Takeaways

OmniTouch 8400 Instant

Communications Suite

www.alcatel-lucent.com

Technology

W&M 2009 – Mobilising unified communications - a New Era of Mobile connectivity