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Page 1 April 2009Copyright © 2009. All rights reserved.
Siemens Enterprise Communications
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Fixed Mobile Convergence &Unified Communications
Marcus BirklMobility Solutions
Siemens Enterprise CommunicationsLondon, May 20th, 2009
Copyright © Siemens Enterprise Communications Limited 2009. All rights reserved.Siemens Enterprise Communications Limited is a Trademark Licensee of Siemens AG
Page 2 April 2009Copyright © 2009. All rights reserved.
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Agenda
UC – A definitive view
Today’s Business Issues and Challenges
Who benefits from this solution?
Our View of Mobility
You can start right now!
Summary
Page 3 April 2009Copyright © 2009. All rights reserved.
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Siemens Unified Communication definition *
Unified Communications (UC) solutions focus on embedding communication and collaboration into business processes. This increases workplace productivity and effectiveness. UC solutions should be software-based, open, extensible and support the customer’s choice of services.
These elements are controllable as software services, or from the customer’s existing business application software
90
Mobility
EmailIM
Voice
Video
Conferencing&
CollaborationMobility
MessagingIM, EM, VM
Voice
OpenScape Unified
Communications Suite
*Adapted from a quote by Marty Parker, UniComm Consulting, BCR 09 / 2007
Page 4 April 2009Copyright © 2009. All rights reserved.
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Today’s communications challenges
Employees demanding better communication tools
Achieving customer-facing process service level mandates
Time to market inhibited by fragmented communications
Latency in processes lengthen sales and service cycles
Travel and mobile communication costs escalating
Increasing network traffic and costs
Difficult team linkages to virtual, decentralized locations
Effectively enabling home-based employees
CustomerExcellence
GrowRevenue
ManagingCosts
Efficient Collaboration
Page 5 April 2009Copyright © 2009. All rights reserved.
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Which Lead To …
High costs of communication and
collaboration
Slow responses to customer issues
Lost productivity
Communications silos and wasted time
Process latencies
Page 6 April 2009Copyright © 2009. All rights reserved.
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OpenScape Mobility Delivers Mobile Unified Communications
Mobility is explodingNew Needs for Communications
Fragmented communications, lack of effectiveness, redundancy
Less effective communicationsproductivity & processes slowed
Green Impact
Supports the mobile user with UC features and functionality
Solves the fragmentation challenge
Reduces costs of devices, networks,
management and wiring
Improves user productivity & speeds up processes
Fewer wires, fewer redundant devices, enables teleworking
Challenge OpenScape Mobility
Mobility costs skyrocketing
Page 7 April 2009Copyright © 2009. All rights reserved.
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"I know who..."
Team presence Team One-Number-
Service Team "Tell-me-when" Team Portal Team Journal & Contacts
Contact Scout Social Networking
Expertise, KeywordsPresence based real-time communication
Community Portal Federation
Aggregated presenceDevice & mediaLocation
"Tell-me-when"
One-Number-Service Any device access to PBX features Mobile client Seamless Device Handover Toll-Bypass Schedule assistant Self-Service portal Virtual speech assistant
Call screening Priority calls Alerts Rules
"I control my availability..."
"Manage my communications..."
"When I'm mobile..."
User-based / device-independentview of presence & location
Multimedia communications (voice, video, IM, e-mail, SMS, Fax)
Click-to-call / Conference Communication Journal Contact list Federation Workflow integration &
automation
"When I'm not available..." Unified Messaging Delegation Guest portal Personal auto-attendant
Team Portal Persistent & ad-hoc conferencing/collaboration Team presence, ONS, "tell-me-when“ Advanced collaboration tools
Recording / playbackVirtual speech assistantFloor control
"Collaborate and create…"
A Complete Unified Communications Experience
"Someone in organization…"
"Someone in universe…"
Reduce Friction, Latency & Overload
Differentiatedpresence
Page 8 April 2009Copyright © 2009. All rights reserved.
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Delivering Mobile UC EverywhereSolution Overview
WL2 Spectralink Vocera
Mobile Devices Symbian Windows Mobile6 Blackberry
Nokia E60, N90 HTC HP iPaq
OpenStage OpenScape Video
Open Array of Wireless / Mobile Devices Supported
Mobile Features Delivered
1 The all wireless enterprise
2 FMC - Extend coverage to the public network
Enterprise Network Public Network
3 Deliver Mobile UC EverywhereOPENSCAPE
SUITE
Enterprise Grade Voice, Video, data over WLAN
Low TCO ( D-MAC savings) Centrally administered Pervasive coverageHiPath WLAN 802.11n
Unified Directory Presence management Conference callingOpenScape Mobile UC Client
Call control/LCR Seamless handover One number/voicemail service
HiPath MobileConnect
Supporting a diverse set of Mobile User Needs
Page 9 April 2009Copyright © 2009. All rights reserved.
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complete, secure UC environment
One Number, one Mailbox
OpenScape MobilitySupports a wide range of diverse mobile UC Users
Delivering Mobile UC Everywhere
Telecommuter
World TravelerCorridor Wanderer
Wireless Desk Jockey
Sales Road Warrior
At office 20% of time for meetings
At home or off site 80% of time
At different locations on the campus 100% of the time
At office 10% of time At branch office or
client/potential client site 90% of time
At the office 100% of the time, away from desk in meetings 50% of the time
Reachable though the enterprise Network
One Number, one Mailbox
end to end Wireless environment
access to UC Application
At branch offices or client/potential client site world-wide 100% of time
cover the whole communicationneeds by one Client
Reachable though the enterprise Network
access to UC Application
Page 10 April 2009Copyright © 2009. All rights reserved.
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EMEANorth America
OpenScape Mobility in ActionThe Global Traveler
APAC
Monthly Cost Savings
$330
TOTAL SAVINGS
$113
Saved roaming charges
$202
Long distance savings
$15
Cellular minute saving
s
$845
Original cellular bill
$330
TOTAL SAVINGS
$113
Saved roaming charges
$202
Long distance savings
$15
Cellular minute saving
s
$845
Original cellular bill
Monthly Cost Savings
$330
TOTAL SAVINGS
$113
Saved roaming charges
$202
Long distance savings
$15
Cellular minute saving
s
$845
Original cellular bill
$330
TOTAL SAVINGS
$113
Saved roaming charges
$202
Long distance savings
$15
Cellular minute saving
s
$845
Original cellular bill
39% savings!
Scenario 3:
In-country, branch office No out-of-network roaming charges Reduced LD charges No missed calls and checking office
voicemail
Scenario 3:
Scenario 4:
International, branch office No international roaming charges Reduced LD charges No missed calls and checking office
voicemail
Scenario 4:
Scenario 2:
Local, on the road Reduced long distance charges Faster conferencing and
collaboration
Scenario 2:Scenario 1:
On HQ campus Reduced cellular minutes Lower-cost corporate long-distance
trunks
Scenario 1:
time savings!
Page 11 April 2009Copyright © 2009. All rights reserved.
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Birmingham and SolihullMental Health NHS Foundation Trust
“BSMHFT are looking to create a next generation comms platform for The Trust. Siemens were the only supplier able to offer a true, open, SIP solution now, with a complete enterprise feature set. At the same time a high level of integration with our existing iSDX network is key. It is clear Siemens, with Openscape, have taken communications to another level that fits the strategy of the Trust. In particular we see wi-fi and applications such as DAKs and FMC being key to potential cost and efficiency savings.”
Richard Rennalls, Telecommunications Manager
Business issue
Expensive centrex lines
Create User Mobility
Ultimately replace pagers and radios
Situation
create a next generation comms platform.
one network for voice / data / remote access / video etc..
Value to the Customer:
Reduce total cost of ownership by replacing expensive centrex lines and by using mobile phones over WLAN within their corporate network
Investment protection as existing applications can be used with Openscape, to
Improve patient service through better mobility
Improve serviceability via provision of new call centre & calls being accurately directed for 1st contact resolution. Will allow more smaller call centers to be formed.
British Health Trust chooses Open, SIP platform for next generation communications comprising of :
Openscape Voice
HiPath Wireless
HiPath ProCenter
Fixed Mobile Convenience
HiPath DAKS
Page 12 April 2009Copyright © 2009. All rights reserved.
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The Power of Mobile Unified Communications OpenScape Mobility - Borderless communications
OpenScape Unified Communications Server
SIP SessionControl
Aggregated Presence
Admin. & Licensing
AvailabilityManagement
QoSManagement
Session Detail Reporting
and
mo
re…
OpenScape Voice*
OpenScapeMobility
OpenScape Video
OpenScapeMessaging
OpenScapeUC
Application
OpenScapeContact Center
OpenScape Unified Communications Server
SIP SessionControl
Aggregated Presence
Admin. & Licensing
AvailabilityManagement
QoSManagement
Session Detail Reporting
and
mo
re…
OpenScape Unified Communications Server
SIP SessionControl
SIP SessionControl
Aggregated Presence
Aggregated Presence
Admin. & LicensingAdmin. & Licensing
AvailabilityManagementAvailability
ManagementQoS
ManagementQoS
ManagementSession Detail
ReportingSession Detail
Reporting
and
mo
re…
OpenScape Voice*
OpenScapeMobility
OpenScape Video
OpenScapeMessaging
OpenScapeUC
Application
OpenScapeContact Center
Reduces Communications Fragmentation
Makes Mobility Beneficial – Increases Flexibility
One Global Communications Cloud – Joined up !
Management and Auditing of Cost – Control
More Responsive – Improved Satisfaction
Alex
IT Help DeskCustomer Team
Monday Morning Call
IT Help Desk
OpenScape MobileConnect
Page 13 April 2009Copyright © 2009. All rights reserved.
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Thank you!