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Transportation Agencies and Mobile Technologies
Why hitting a moving target matters …
Lloyd D. Brown, Director of CommunicationsWisconsin DOT Social Media Peer Exchange
November 3, 2011
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Shoot for a moving target
Your “customers” have gone mobile
What does that mean for DOTs?
Here’s what we’ll cover:
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General internet
78% of American adults (ages 18 and older) use the internet
Just 54% of disabled report using internet
Income and race play a role in internet usage
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Source: http://pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx
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How do people access the Internet?
66% of American adults use broadband connections at home
59% of American adults connect to the Internet wirelessly
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Source: http://www.pewinternet.org/Reports/2010/Generations-2010/I
ntroduction/Wireless-use.aspx
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Connected devices are here to stay
American ownership:
Cell phones - 85% Netbooks/laptops -
56% E-readers - 12% Tablet computers -
8%
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Source: http://pewinternet.org/Infographics/2011/Generations-and-gadgets.aspx
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Forget the desk: We’re moving
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Since 2009, laptop computers have out sold desktops
Source: http://www.pewinternet.org/Static-Pages/Trend-Data/Device-Ownership.aspx
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Cell phones dominate wireless 90% of Americans
live in a house with at least one cell phone. 97% of Millennials
(18-34) own a cell phone
68% of 66-74 year olds
48% of those over 75
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Source: http://www.pewinternet.org/Reports/2011/Generations-and-gadgets/Report/Cell-phones.aspx
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A culture of ‘apps’
Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.
“An apps culture is clearly emerging among some cell phone users, particularly men and young adults.”
- Kristen Purcell, Associate Director for Research at the Pew Internet Project.
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Source: http://pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture.aspx
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We love our ‘smart’ phones
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35% of adults own a SMART PHONE! 25% say it’s their primary way of
accessing the internet
Source: http://www.pewinternet.org/Reports/2011/Smartphones.aspx
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Mobile phones open opportunities
New York Times: “Other cultural forces aside, minorities, lower-income households and younger adults access the Internet at higher rates on mobile devices because they often do not have computers at home.”
Source: http://www.nytimes.com/2010/08/02/technology/02drill.html?_r=1
Photo by Ed Yourdon
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What does this mean for DOTs?
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Your customers are mobile and moving.
They will expect you to be, too.
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New technologies = Old problems
Still need a message that beaks through the information clutter
Accuracy and timeliness of information remain critical concerns for communication teams
New tools do not replace but instead complement old tactics. That means more pressure on communication teams to manage more tools
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A new opportunity for engagement
Your formal decision-making process – NEPA – does not provide for the use of these new technologies11/3/11
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Recommendations
Consider your customers’ expectations. Keep doing the basics well. Be available: Is the web site easy to
access? What about a mobile app? Be responsive: Are there internal
processes in place to handle questions or to pass along information?
Be creative: Are there opportunities to engage the public in new ways?
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Conclusion
The public is moving, no longer limited by time or space.
The new technologies bring with them old challenges … and, new opportunities
Focus on a core communications program that includes: Accountability Responsiveness Creativity
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Transportation Agencies and Mobile Technologies
Contact: Lloyd D. Brown, Director of CommunicationsAmerican Association of State Highway and Transportation Officials
(202) 624-5802 office(202) 907-3434 [email protected]
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