30
1 Windows Media Windows Media Evolving content, powering amazing user Evolving content, powering amazing user experiences, enabling new business models experiences, enabling new business models Eric Schmidt Eric Schmidt Group Product Manager Group Product Manager Professional Media Group Professional Media Group Microsoft Corporation Microsoft Corporation BTB003 BTB003

Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

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From HD to mobile, Windows Media technologies are enabling new content distribution models and powering the digital media user experience of tomorrow

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Page 1: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

1

Windows MediaWindows MediaEvolving content powering amazing user Evolving content powering amazing user experiences enabling new business modelsexperiences enabling new business models

Eric SchmidtEric SchmidtGroup Product ManagerGroup Product ManagerProfessional Media GroupProfessional Media GroupMicrosoft CorporationMicrosoft Corporation

BTB003BTB003

2

Windows Media is a platform for Windows Media is a platform for creating and delivering digital media creating and delivering digital media experiencesexperiences

Windows Media enables Windows Media enables new business new business modelsmodels for content providers and for content providers and developers viadevelopers via content flow amp device content flow amp device interoperabilityinteroperability

3

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

4

or

or

5

WMA VC-1High Fidelity amp

High Definition

Simplicity amp

ConnectivityWindows Media Player 11

Portable media players wireless devices

Choice amp

Mobility

Windows Media Services amp Broad ISVIHV Support

Creation amp

Community

Enabling Amazing Digital Media Enabling Amazing Digital Media ExperiencesExperiences

6

Windows Media Player 11Windows Media Player 11

Designed for Music LoversDesigned for Music Lovers

Seamless store integration

ldquoYour Entertainment Anywhererdquo

7

Windows Media Player 11Windows Media Player 11

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 2: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

2

Windows Media is a platform for Windows Media is a platform for creating and delivering digital media creating and delivering digital media experiencesexperiences

Windows Media enables Windows Media enables new business new business modelsmodels for content providers and for content providers and developers viadevelopers via content flow amp device content flow amp device interoperabilityinteroperability

3

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

4

or

or

5

WMA VC-1High Fidelity amp

High Definition

Simplicity amp

ConnectivityWindows Media Player 11

Portable media players wireless devices

Choice amp

Mobility

Windows Media Services amp Broad ISVIHV Support

Creation amp

Community

Enabling Amazing Digital Media Enabling Amazing Digital Media ExperiencesExperiences

6

Windows Media Player 11Windows Media Player 11

Designed for Music LoversDesigned for Music Lovers

Seamless store integration

ldquoYour Entertainment Anywhererdquo

7

Windows Media Player 11Windows Media Player 11

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 3: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

3

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

4

or

or

5

WMA VC-1High Fidelity amp

High Definition

Simplicity amp

ConnectivityWindows Media Player 11

Portable media players wireless devices

Choice amp

Mobility

Windows Media Services amp Broad ISVIHV Support

Creation amp

Community

Enabling Amazing Digital Media Enabling Amazing Digital Media ExperiencesExperiences

6

Windows Media Player 11Windows Media Player 11

Designed for Music LoversDesigned for Music Lovers

Seamless store integration

ldquoYour Entertainment Anywhererdquo

7

Windows Media Player 11Windows Media Player 11

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 4: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

4

or

or

5

WMA VC-1High Fidelity amp

High Definition

Simplicity amp

ConnectivityWindows Media Player 11

Portable media players wireless devices

Choice amp

Mobility

Windows Media Services amp Broad ISVIHV Support

Creation amp

Community

Enabling Amazing Digital Media Enabling Amazing Digital Media ExperiencesExperiences

6

Windows Media Player 11Windows Media Player 11

Designed for Music LoversDesigned for Music Lovers

Seamless store integration

ldquoYour Entertainment Anywhererdquo

7

Windows Media Player 11Windows Media Player 11

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 5: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

5

WMA VC-1High Fidelity amp

High Definition

Simplicity amp

ConnectivityWindows Media Player 11

Portable media players wireless devices

Choice amp

Mobility

Windows Media Services amp Broad ISVIHV Support

Creation amp

Community

Enabling Amazing Digital Media Enabling Amazing Digital Media ExperiencesExperiences

6

Windows Media Player 11Windows Media Player 11

Designed for Music LoversDesigned for Music Lovers

Seamless store integration

ldquoYour Entertainment Anywhererdquo

7

Windows Media Player 11Windows Media Player 11

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 6: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

6

Windows Media Player 11Windows Media Player 11

Designed for Music LoversDesigned for Music Lovers

Seamless store integration

ldquoYour Entertainment Anywhererdquo

7

Windows Media Player 11Windows Media Player 11

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 7: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

7

Windows Media Player 11Windows Media Player 11

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 8: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

8

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 9: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

9

VC-1 UpdateVC-1 Update

VC-1 is now SMTPE final standard VC-1 is now SMTPE final standard status (421M)status (421M)

Reference decoder available at Reference decoder available at wwwsmpteorgwwwsmpteorg

Windows Media Video 9 is Microsoftrsquos Windows Media Video 9 is Microsoftrsquos implementation of VC-1implementation of VC-1

Updated encode amp decode required for Updated encode amp decode required for VC-1 compliant bit stream (wvc1dmocab)VC-1 compliant bit stream (wvc1dmocab)

Windows Media Encoder 9 Series x64 Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encodeEdition contains VC-1 compliant encode

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 10: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

10

VC-1 VC-1

Quality from HD to mobileQuality from HD to mobileGreater film grain preservationGreater film grain preservationImproved compression enables broader Improved compression enables broader deliverydeliveryEfficient decode reduces tax on batteries Efficient decode reduces tax on batteries and application performanceand application performance

Massive momentumMassive momentumAuthoring accelerated encoding Authoring accelerated encoding chipsets and deviceschipsets and devices

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 11: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

11

Sneak peak at next generation Sneak peak at next generation Windows Media encoderWindows Media encoder

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 12: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

12

DigimproDigimpro

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 13: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

13

WMDRM EcosystemWMDRM EcosystemWM DRM for WM DRM for Portable DevicesPortable Devices

Format SDKFormat SDK

WM DRM for WM DRM for Network DevicesNetwork Devices

Distribution

Distribution

Authorization

Authorization

Pro

tect

ed C

on

ten

t

WM Rights ManagerWM Rights Manager

Content ServerContent Server

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 14: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

14

Key FeaturesKey Features

MeteringMeteringEnables subscription Enables subscription content to flow to content to flow to portable devices portable devices

License ChainingLicense ChainingImproves license Improves license renewal process for renewal process for subscription content subscription content

Sync ListsSync ListsAutomatically syncs Automatically syncs licenses between PC and licenses between PC and device (indirect license device (indirect license acquisition scenarios)acquisition scenarios)

Playlist BurningPlaylist BurningAllows users to burn CDs Allows users to burn CDs with the same playlistwith the same playlist

Secure ClockSecure ClockEnables devices support for Enables devices support for time-limited content time-limited content

ldquoldquoPlays from DevicerdquoPlays from DevicerdquoSecure transmission to Secure transmission to separate rendering deviceseparate rendering device

Output Protection LevelsOutput Protection LevelsPlay specify minimum Play specify minimum security for renderingsecurity for renderingCopy specify minimum Copy specify minimum security for target devicesecurity for target device

WMDRM ExportWMDRM ExportTranscription to other Transcription to other protected outputs (like protected outputs (like CPRM DTCP)CPRM DTCP)

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 15: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

15

Virgin Mobile ModeoBroadcast for Mobile

Wireless Delivery amp

Handset Experience

Verizon VCast Amped Mobile Motorola BenQ

Nokia

HD-DVD Blu-Ray VongoHigh Definition amp

Broadband Distribution

Akamai Limelight thePlatform

Delivery amp

Platform Services

Enabling New Business ModelsEnabling New Business Models

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 16: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

16

Verizon WirelessVerizon Wireless

Non-Windows port of Windows Media Non-Windows port of Windows Media technologies (WMA WMDRM MTP)technologies (WMA WMDRM MTP)

Over the air license acquisitionOver the air license acquisition

Windows Media Audio Professional Windows Media Audio Professional optimized for mobileoptimized for mobile

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 17: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

17

Verizon Wireless VCASTVerizon Wireless VCAST

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 18: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

18

CBS Sports And AkamaiCBS Sports And Akamai

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 19: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

19

CBS Sports And AkamaiCBS Sports And Akamai

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 20: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

20

CBS Sports And AkamaiCBS Sports And Akamai

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 21: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

21

HD DVDHD DVD

Key features on all HD DVD players Key features on all HD DVD players Interactivity (iHD)Interactivity (iHD)

NetworkingNetworking

Secondary Video Secondary Video

Persistent StoragePersistent Storage

Allows content authors to maximize Allows content authors to maximize impression exprienceimpression exprience

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 22: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

22

iHD FeaturesiHD Features

Lightweight authoring modelLightweight authoring modelDoes not require programmers Does not require programmers

Uses industry standard web design Uses industry standard web design authoringauthoring

ECMA script XML and SMILECMA script XML and SMIL

Takes full advantage of HD DVD Takes full advantage of HD DVD standard featuresstandard features

Networking and persistent storageNetworking and persistent storageDownload of new contentDownload of new content

Secondary VideoSecondary VideoPIP (video commentaries documentaries)PIP (video commentaries documentaries)

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 23: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

23

iHDiHD

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 24: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

24

Windows SidebarStart MenuDeviceManagement

WindowManagement

ApplicationManagement

ControlPanel

TaskManagement Help amp Support

AccessibilityDirectXPresentation

(User GDI GDI+Controls)

Media(AudioVideo)

Backup amp Restore

SecuritySafetyNetworkingFile System(NTFS)

Base(Kernel)DevicesDrivers

Windows Vista Windows Vista

Exp

erie

nce

sE

xper

ien

ces

Co

reC

ore

Clie

nt

Co

reC

lien

t C

ore

hellip

Windows Shell Experience

WinFX

NET Framework

20

WPF WCF

Deployment Migration Performance Up-To-Date Feedback Diagnosis

Gaming(Game Explorer)

Movies(Windows Movie

Maker DVDMaker)

Music amp Video(Windows Media

Player)

Photos(Windows Photo

Gallery)

Relaxing(Windows Media

Center)

Collaborating(Windows

Collaboration)

Scheduling(Windows Calendar)

Communicating(Windows Mail

Windows Address Book)

Browsing(Internet Explorer)

Search amp Organize(Windows Explorer)

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 25: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

25

Media Foundation Key PillarsMedia Foundation Key Pillars

Content Content ProtectionProtection

Windows AV Windows AV Excellence (WAVE)Excellence (WAVE)

Increase premium content flow through the PC

Ensure seamless end-user experience

Powerful PlatformPowerful Platform Provide extensibility for custom formats and protocols

Minimize AV glitches

Enhance fidelity throughout AV pipeline

Improve performance of AV processing

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 26: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

26

Windows VistaWindows VistaAudio and video improvementsAudio and video improvements

Optimized audio latency modelOptimized audio latency model4ms in exclusive model4ms in exclusive model

Audio roles and per application audioAudio roles and per application audioSimplified routingSimplified routing

Glitch resilienceGlitch resilienceMultimedia Class Scheduler service Multimedia Class Scheduler service implementation for WMA WMV and MP3implementation for WMA WMV and MP3

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 27: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

27

Media FoundationMedia Foundation

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 28: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

28

Recorded Recorded TV ShowsTV Shows

Digital Home MoviesDigital Home Movies

Digital Digital MusicMusicamp Videosamp Videos

PhotosPhotos

ConnectedConnectedTVsTVs

Car StereosCar Stereos

Media Media Center PCCenter PC

PhonePhone

WindowsWindowsPCsPCs

Portable Portable Media Media

DevicesDevices

Portable Music Portable Music DevicesDevices

XBox360XBox360

Commercial ContentCommercial Content Personal ContentPersonal Content

Content And ExperiencesContent And Experiences

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 29: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

29

Wrap UpWrap Up

Stand on the shoulders of the platform Stand on the shoulders of the platform and our partnersand our partners

WMA VC-1 MTP WMDRMWMA VC-1 MTP WMDRM

We are committed to high quality We are committed to high quality experienceexperience

Vista and Media FoundationVista and Media FoundationWindows Media + WPF + Design = Windows Media + WPF + Design = Amazing ExperienceAmazing Experience

Opportunity aboundsOpportunity aboundsFurther inquiry Further inquiry eschmidtmicrosoftcomeschmidtmicrosoftcom

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30
Page 30: Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

30copy 2006 Microsoft Corporation All rights reservedThis presentation is for informational purposes only Microsoft makes no warranties express or implied in this summary

  • Windows Media Evolving content powering amazing user experiences enabling new business models
  • Slide 2
  • Content And Experiences
  • Slide 4
  • Enabling Amazing Digital Media Experiences
  • Windows Media Player 11
  • Slide 7
  • Slide 8
  • VC-1 Update
  • VC-1
  • Slide 11
  • Digimpro
  • WMDRM Ecosystem
  • Key Features
  • Enabling New Business Models
  • Verizon Wireless
  • Verizon Wireless VCAST
  • CBS Sports And Akamai
  • Slide 19
  • Slide 20
  • HD DVD
  • iHD Features
  • iHD
  • Slide 24
  • Media Foundation Key Pillars
  • Windows Vista Audio and video improvements
  • Media Foundation
  • Slide 28
  • Wrap Up
  • Slide 30