WIlliam Mougayar Designing Tokenomics and Tokens 2.0

DESIGNING TOKENOMICS and TOKENS 2.0

William Mougayar Investor, Advisor, Board Member Author, The Business Blockchain Founder, The Token Summit and WMX @wmougayar

Zug, 22 Nov 2017

What is Tokenomics 1.  How you design your token role 2.  How you distribute your tokens 3.  How you govern your token

monetary policy

© 2017 William Mougayar @wmougayar

What is a token? A cryptocurrency with a special purpose


The killer app for the blockchain is not tokens, but it is the creation of private economies or ecosystems.

Tokens are just enablers to that.


What is that Purpose?


How are we doing that? By giving the token a utility:

ü  Right ü  Ownership ü  Work ü  Currency

Tokens 1.0 vs. Tokens 2.0 Copying what we see

vs. Inventing what we don’t see


ACID TEST for Tokens 1.  What would happen without the

token? 2.  Why do you need a blockchain? 3.  What is the blockchain enabling

that wasn’t possible before? © 2017 William Mougayar @wmougayar

What is a token? A unit of value that an organization creates to self-govern its business model, and empower its users to interact with its products, while facilitating the distribution and sharing of rewards and benefits to all its stakeholders.


If you are thinking “Tokens” 1.  A token is not a carrot 2.  Token must be native to the

blockchain for maximum leverage

3.  If not, proving the Token-to-Market Fit will be more difficult


Token-to-Market Fit is the new

Product-to-Market Fit


Token Value Proposition By Whom will the token be

used; How; at what Cost; for what Benefit; and Resulting in what Valuable Transactional

Activity? © 2017 William Mougayar @wmougayar

Reality Check: Disconnect Between Key Relationships

1.  Value vs. Valuations 2.  Monetary Policy vs. Economic Model 3.  Demand vs. Supply Drivers


BLOCKCHAIN IS 90% GOVERNANCE AND BUSINESS MODELS. THE OTHER 50% IS TECHNICAL.


Some Critical Factors 1.  Regulation 2.  Funds 3.  Scalability 4.  “Better” blockchains 5.  On-chain governance 6.  Role of Foundations


There is no silver bullet for designing or complying I hope a lot more good Apps come out of $250 Billion than just currency usage Need more blockchain, and less Token


THANK YOU

William Mougayar Investor, Advisor, Board Member Author, The Business Blockchain Founder, The Token Summit and WMX @wmougayar [email protected] http://startupmanagement.org/blog

Zug, 22 Nov 2017

Technology

WIlliam Mougayar Designing Tokenomics and Tokens 2.0