localização para todos

About

Wikimapa is a collaborative map focused on registering public Points Of Interest (POIS) in low incomeareas launched in 2009. Through an integrated mobile application to the virtual map residents enters andhave access to geo information products and services offered locally until then unknown by most socialorganizations , government and companies .

Wikimapa relies on local knowledge and basic technologies to deal with the severe problem of having an official online geography different from reality. Original Idea was to use an existent cartographic base and stimulate the use of mobile by residents from slums of Brazil for tagging POIs and develop a wiki system that allows content edition and collaborative construction. However project scope had to increase when Rede found out a bigger challenge than only ensuring visibility of existent opportunities within poor areas: the technical restraint for tagging places due the fact that slums do not exist on the official online cartography.

After this acknowledgement we increased the goals to be accomplished with Wikimapa ensuring the creation of a new online cartography by adding streets before the tagging work of places could be started.

All mapping activities are under the responsibility of young residents from selected slums trained by RedeJovem.

Scenario of socioeconomic development in Brazilian slums

Brazil has today , 12 billion people living in slums , which handle 56.1 billion per year , a result of theincome distribution policies adopted by the federal government, which took 28% of that population toascend to the middle class in the last 10 years .

Asset ownership by this population reported a significant growth in the last 10 years , among which standout the cell phone and the computer with an increase of 256 % and 1,333 % respectively .

Much of the financial transactions carried out by slum residents circulates within the community in wherethey live especially in regards to convenience shopping. 82% of prepaid mobile top up are done within thecommunity. 74 % of spending on market purchases and 62% of spending on beauty products circulatesinternally.

*Sources: Data Popular e and Fundação Getúlio Vargas

Regarding the connectivity rates of slum residents draws attention to the high rateof digital inclusion in communities of Rio de Janeiro . Even in communities lessconnected as Jacarézinho ( 54.5% ) , Complexo da Maré ( 55.9% ) and Rocinha (57.5% ) it is possible to find rates higher than the national average, which shows51.2 % of Brazilians connected and the world average , with 49.1 % of peopleconnected .

With regard to cell phone usage, specifically, Brazil is in 74th place with 87% ofindividuals with access to cell phones .

Scenario of socioeconomic development in Brazilian slums

“Mobile is a technology that's where the poor are . It is a platform that generates social inclusion” Marcelo Neri (Getulio Vargas

Foundation Researcher)

Our map

Android

Wikimapa App for Android is available for free download on our website and next steps includes

developing app version for IOS

Outcomes

Awards and Recognition

CurrentlyIn 2013 Wikimapa passed through a geographic expansion towards scaling up andconsequentely increasing the number of registered users and mapped information.

Wikimapa was totally redrawed in a new shape that relies on interaction between users and inthe system attractiveness offering new ma´pping possibilities. Kick off and launching happened inMay of 2014.

Wikimapa optimizes the use of smartphones in slums and creates new forms of socialand economic investment in marginalized areas going against the maps created illustratingslums which strengthen the stigma of violence and increase social distance between thesecommunities and the rest of the cities.

Estrategical partnerships established includes a geomarketing company from Brasil called GeoFusion.This company offers its marketing structure and is planning to allocate workers to help us improve wikimapaand build the gamefication process in order to ensure interaction and user experience increase.Another partnership is GEOEduc composed by professionals from MundoGeo. The institute will offerits distance education platform to ensure Rede Jovem will promote training events to anyone interestedon collaborative mapping. The partnership also represents a possiility of content production aboutwikimapa project to brasillian geocommunity.

• Maps popularization

• Youth empowerment

• local appreciation

• content production/data on areas without reliable sources and

information

• Access to public services and citizenship through the mapping work of

streets never registered before

Advocacy: Wikimapa now may be used to report problems and identify solutions

Impact: Social Change

In others words

““Rede Jovem is effectively showing how mobile phones can be used by young people, for social

inclusion, and for their social and political expression. “

(Katrin Veras – Director of Mobile Active)

Winner on the economic development category of Stockholm Challenge 2010, Wikimapa was

referred by the jury as a project that meets all empowerment and development criteria.

"It reaches out and in into the poverty areas. The grass roots approach with young people and

their familiar ICT environment is a unique aspect of the project. It has the high potential of

making "invisible" areas more visible. It does so by distributing knowledge. Wikimapa has a

model that can be used elsewhere for similar communities.

It can be duplicated in many other countries. Wikimapa has the potential of opening doors and

creating new opportunity/jobs by empowering low-income youth. This will be the next step.

Wikimapa has the clear vision to bring value added to the low-income groups.

Wikimapa does what Brazil, and the world, needs - to contribute to the great wealth distribution".