WIC Presentation - The Intranet Is Dead

Management & Technology

Th I t t i D d! L li th I t t”The Intranet is Dead! Long live the Intranet”A tale about time travel, people and intranet 2.0

Matthew HodgsonACT Regional-lead Web and Information ManagementACT Regional lead, Web and Information ManagementSMS Management & Technology

WIC Breakfast, Dec 2008

... if you suffer from time travel sickness...

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Last year ...y

“G” for Georgeg

Sir Francis Walsingham?g

Walsingham ‘the Master Spy’g py

One of the earliest practitioners of:p

M d i t lli d i• Modern intelligence and espionage• Domestic security policyy p y• Foreign policy planning• Armed forces coordination and communication• IntranetsIntranets

Walsingham ‘the Intranet’g

Walsingham provided Elizabeth with:• Relevant information• Trusted informationTrusted information• Reliable information

C t k l d• Current knowledge• Timely communication• Intelligence that kept the country safe

Disadvantages:Li it ti f th h i l t l d• Limitations of the physical - not always around

ROI for Walsingham ‘the Intranet’g

René Descartes

Intranet for Queen Christina of Sweden

E i tEnvironment:• Rapidly changing world• Scientific revolution

Trusted source of:• Knowledge• Information • Learning – “I think, therefore I am”

William Murdoch

• Scottish engineer and inventorg• Worked for James Watt

Invented:• Gas lighting• Steam gun• Steam gun• Pneumatic tube message system• Steam carriage• Road locomotive

Murdoch the Intranet

Compliance:p• Ensured safety standards were met (mitigating risk of death)

Knowledge sharing:• For mentoring, training and development of crew

For information:S f• Single point of contact up to the boss or down to the crew

• Someone the boss could trust• Someone the crew liked and wants to work with

People as intranetsp

In the past, we’ve always relied on people for:p , y p p

T t d ti l d l t i f ti• Trusted, timely, and relevant information• A primary source of knowledgep y g• Help, learning and personal development

but then we got web technology ... but then ... we got web technology ...

Where did the term ‘intranet’ come from?

Intranets fuel growth f I t t t lof Internet access tools

Term first appeared?St h L t 1995

Wh t th i t t ?

•Stephen Lawton, 1995

What were these intranets?• People were creating small websitesPeople were creating small websites• Share knowledge and communicate information• “..underscore the value of knowledge management”

ExpectationspWe had certain expectations about what Intranets would deliver for us

1 Better communications 90%

would deliver for us …

1. Better communications 90%2. Improved processes 80%3. Knowledge sharing best-practice 72%4. Improve efficiency 65%p y5. Reduction in paperwork 65%6 Avoid duplication of effort 62%6. Avoid duplication of effort 62%7. Real-time information sharing 55%8. Cost savings 55%

Source: Melcrum Intranet Survey (2001)

When we focus on technology, not peoplegy p pInformation

Out-of-date incomplete or inaccurate informationOut-of-date, incomplete or inaccurate informationDoesn’t reflect how people think about informationBrowse paths to information are inconsistentBrowse paths to information are inconsistent

GovernanceNo formal roles for managing the intranetPublishing processes are lengthy & full of gatekeepersInadequate people resourcing – who’s going to edit all that stuff?

TechnologyMajor source of internal communication is often not Major source of internal communication is often not technology, but word of mouth

Source: Step Two Designs (2002)

The result ...

How do I know if my intranet is dying?y y g

Symptoms may include:y p y

• No idea who the information is for!• No requirements for the intranet – what is it for and

how will you deliver it?how will you deliver it?• No strategy about how to meet users’ information

needsneeds• You CIO thinks the intranet is just an

information resource• Lack of pulse – no one trusts information & no one Lack of pulse no one trusts information & no one

cares

The future for intranets?

People want to use social mediap

“ t f ll fl d d “…represents a full-fledged … communication channel that will

l ith ith t evolve with or without you.

It’s another accepted form of It s another accepted form of communications that people want”

Steve Krol Steve Krol

New intranet strategic building blocksg g

Source: G Smith, 2007

Social media for intranets

Some examples of the future used todayp y

Wikis:• User contribution without the roadblocksTwitter:Twitter:• Instant messaging just like a cocktail partyBlogs:• Storytelling the ‘old fashioned’ way• Storytelling the old fashioned wayDelicious:• Sharing the research I’ve found

Wikis as intranets

Corporate wikis: Corporate wikis: • US Intelligence Community – for communication• Qld Public Libraries – for building and sustaining

communityy• Department of Defence – ‘sharing unrestricted’

information in almost real timeinformation in almost real-time• National Library of Australia – managing IT projects • AGIMO – keeping internal policy up-to-date

Twitter – the new face of Corporate IMp

What are you working on?

Sharing info Sharing info with my team


…as a browser pluginbrowser-plugin


take it …take it where ever

you go!

Blogs as part of the intranetg p

Communicating j t t t & project status &

lessons learned

Delicious – sharing what you valueg y

Share important research for a research for a

project

Put these tools all together …g

‘Self’ – profiles,RSS RSS

contact detailsRSS RSS

Intranet Home PageRSS RSS

ROI for my organisation?y g

Improved engagement, collaboration, communication: • Better communication – reaching out to employees• Improved processes – responsive communicationsImproved processes responsive communications• Improved organisation social cohesion

Increased productivity:• More effective collaboration (KM) – aligns to people’s social

behaviour

Cost reduction:Cost reduction:• Open source, open APIs, easy re-use of content

ROI = staff retention (esp for Gen‐Y)( p )

ROI and WIIFM?!

Referent power:p• I look good!

P l l k t • People look up to me• People listen to me, my comments and my ratingsp , y y g

Expert power:• I look like an expertI look like an expert• People can see my expertise• People turn to me for expert advice

Source: French, J.R.P., & Raven, B. (1959)

The Future: Intranets behaving like peopleg p p

I know what you write about Can I suggest …?I know what you like

gg

I know where I amI know who you trustI can learn

I know where I amI know who you trust

I know what you read I know what time it isI know what you readI understand

the contextI know where you are the context

I know who you trust

I know where you are

I can talk to I know who you trust other devices

Conclusions

The intranet is dead!• We killed intranets with technology

Social media has regenerated it!• Returning to people accessing peopleReturning to people accessing people• Timely, relevant, trusted, current information

For intranets to be fully effective:Gi l t i t ith h th• Give people access to communicate with each other

• Focus on people’s needs & wants for being social• Make it more than just an electronic filing cabinet

Take home messagesg

People, not technology:p , gy• Collaborate – virtually or physically• Conversations – share knowledge

B ild l ti hi d t t i i f ti• Build relationships and trust in information

Supporting these activities will make your intranet live!

...when we focus on technology not people


FinFin

Questions?


“The Intranet is Dead! Long live the Intranet”Long live the Intranet”

A tale about time travel, people and intranet 2.0


Matthew HodgsonACT Regional-lead, Web and Information ManagementACT Regional lead, Web and Information Management

SMS Management & Technology

Blog: magia3e.wordpress.comTwitter: magia3ee ag a3e

Slideshare: www.slideshare.net/magia3eYouTube: www.youtube.com/magia3eYouTube: www.youtube.com/magia3e

Email: mhodgson@smsmt comEmail: [email protected]: 0404 006695