WHY IS THIS APP SO GREAT?

5 YEARS AGO , ANYONE COULDALREADY BUY TRAIN TICKETS ON

THE INTERNET .

BUT TRAINLINE WON .

HOW?

THEIR PRODUCT IS AWESOME .PERIOD .

USER FIRST

1 . THE USER IS HOME

2 . LET THE USER KNOWWHAT 'S HAPPENING

3 . DON 'T MAKE THE USERTHINK

1. THE USER IS HOME

Date is filled in

Only what the userneeds. Less is more.

Name is filled in: yourparameters are

saved.

2. WHERE AM I?

After a fewseconds, theloading screenis updated.

The user knowsit isn't frozen.

3. DON'T MAKE ME THINK

All previous searches arefilled. No need to type thesame destination again

and again.

SMART

PRODUCT

1 . SEGMENT USERS

2 . UNDERSTAND PAINS

3 . SHOW THE USER WHATHE IS LOOKING FOR

1. SEGMENT USERS

All users don'tbehave the sameway. Segment usersdepending on theirbehaviours, and offerdifferent results

depending on theirsegment.

2. UNDERSTAND PAINS

Users usually look forcheapest trips. The

cheapest is highlighted,

so that the user doesn'thave to checkeverything.

3. SHOW ME ALL

Not anymore: 1-clickhour pick.

For ages, 2 clickswere necessary topick an hour.

www.voyages-sncf.com

HARMONYIN DESIGN

HARMONY

1 . NO ADS

2 . GREAT DESIGN

1. NO ADS

2. GREAT DESIGN

THANKS

Remi DuvouxFreelance Ruby on Rails developer - Product LoverFollow me on Twitter: @r_duvoux