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As we have seen proven time and again by various customer satisfaction studies, web performance optimization is critical to a successful website or application. Slow sites cause unhappy customers, unhappy customers don’t make purchases and even often share their bad experiences with others. This presentation provides a clear cut answer to the question: Why is Load Testing Important? And for some surprising statistics on just how important load testing is to ensure customer satisfaction under high traffic. Fast, Reliable Website = Happy Customers = More Sales.
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Why Why Load Load Test?Test?
Load testing requires time, Load testing requires time, effort, and money...effort, and money...
WHY is it so important?WHY is it so important?
It's great if your site performs well for a
single user. . .
But how will it do But how will it do when a storm of when a storm of
users hits?users hits?
The average online shopper expects a page to load in 2
seconds.
40% of consumers will not wait 40% of consumers will not wait more than 3 seconds for a page to more than 3 seconds for a page to
load before abandoning a site.load before abandoning a site.
1 out of 3 1 out of 3 dissatisfied dissatisfied
shoppers will shoppers will visit a visit a
competitors site.competitors site.
50% of surveyed companies said
they lost revenue opportunities
because of poorly performing
applications
Artbeads.com:Artbeads.com:Increased performance and saw an Increased performance and saw an
8% increase in revenue.8% increase in revenue.
So how does load testing actually help?
Load test to figure out if your site will move smoothly with high traffic. . .
Or if it will come to a standstill.Or if it will come to a standstill.
Measure the Measure the level of traffic level of traffic when your site when your site returns errors returns errors to customers.to customers.
Helps optimize Helps optimize performance in performance in iterative tuning iterative tuning
cycles.cycles.
Identify bottlenecks caused by Identify bottlenecks caused by elements with slowest response times.elements with slowest response times.
Be prepared for increased traffic from new marketing
campaign.
Better Performance = More MoneyBetter Performance = More Money
Prepare for a storm of Prepare for a storm of users with a FREE users with a FREE LoadStorm accountLoadStorm account
today!today!