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Why Everyone Needs an Open Data StrategyJeni Tennison – @JeniT – Technical Director, ODI
Web 25 logo from W3C and World Wide Web Foundation.
"…early adopters of the World Wide Web were primarily university-based scientific departments or physics laboratories…"
"By 1996 it became obvious to most publicly traded companies that a public Web presence was no longer optional."
http://en.wikipedia.org/wiki/History_of_the_World_Wide_Web
BIBIG DATAanalysis
BIBIG DATA
What open data will you use?• Government open data• demographic statistics• geographic data• domain-specific data
• From community sources eg OpenStreetMap• From suppliers / partners
How will you sustain its supply?
• Strategic engagement with publishers• Tell them the data is useful and how you
use it• Tell them what else would be useful• Support the publication• sponsorship• contribute effort / data back
http://uk.practicallaw.com/9-521-0734#
http://www.bbc.co.uk/nature/faq#why_is_bbc_using_wikipedia
How can openness enhance your brand?• People value openness• even if they don't look
• Provide transparency• internal organisation• CSR activities• supply chains
• Invite comparisons on your terms
http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/9874854/Tesco-pledges-to-open-up-supply-chain-after-horse-meat-scandal.html
http://nikeinc.com/pages/manufacturing
Where do you need innovation?• New ways to look at problems• that you could reuse
• New tools for your customers• that enhance your product• that you could buy
• New energy for your organisation• New potential hires
http://www.netflixprize.com/
http://blog.digital.telefonica.com/2013/09/15/open-data-telefonica-dynamic-insights/
Who could you better communicate with?• (Prospective) customers• where you are, what you sell
• (Prospective) suppliers• what you need
• Partners, regulators• Yourselves
http://www.tesco.com/storelocator/
https://online.contractsfinder.businesslink.gov.uk/
http://www.jesusgilhernandez.com/2012/10/18/jeff-bezos-mandate-amazon-and-web-services/
Jeni Tennison – @JeniT – Technical Director, ODI