BOM Views Solution Showcase Why Digital Enterprise ?

Why Digital Enterprise?

Presented by : Sriram Chitlur, CEO Panso Solutions At: LUB Karnataka – Panso Solutions Seminar , January 2014

Why is digital marketing so important? People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop at work, and more. Companies especially SMEs still haven’t included this in their marketing strategies. Purpose of this presentation is to convey the importance of a ‘Digital Enterprise’ and why should Small or Medium Enterprises give a serious thought about going digital!!

What are your products or services?

Who are your competitors ?

Why Digital Enterprise?

Then Now

News Paper

Television

Big Banners

You Tube

Facebook

Google search

Telephone Internet

Smart Phones

Arranged Marriages www.Bharathmatrimony.com

SolidEdge Manual Drawings

115 Crore people live in India

• 60 Crore Mobile phones in 2010 • 10 Crore mobile connections are added every year • There are about 30 crore bank accounts • 25 crore credit card holders in India • 20 crore life Insurance policy holders in India

Key Statistics about Indian Market

• India has 40 Million SME’s and only one million are online • 81 Million people in India use Internet • India’s eRetail sales is about 20,000 crore per year

Key Statistics about Indian Market

Social Media Statistics

Facebook : 1 Billion Google Plus: 400 Million Instagram: 80 Million LinkedIn: 175 Million Twitter: 500 Million Slide Share: 16 Million

A digital enterprise is an organization that uses technology as a competitive advantage in its internal and external operations.

What is a Digital Enterprise ?

1. Capital Constraints 2. Low Technology leverage 3. Ineffective Sales &

Marketing 4. Severe Competition 5. Non Availability of

Skilled Labor

Challenges faced by SME’s globally

Why Digital Enterprise ?

This the only way you can stay ahead of your fierce competitors

Lets Visualize a Digital Enterprise

Mobile Self Service CRM

1. ICICI Bank will allow customers to open Bank accounts from where ever they are. TAB Banking

2. USAA Bank will allow customers to deposit checks by taking a picture of them inside their mobile app and transmitting it, saving them a trip to the bank

3. Several hotels take orders from customers using Mobile Apps. The order hits the kitchen with no lead time

1. Dell (MTO): An order placed by end customer on Dell website from any where in the world will trigger a Manufacturing work order at DELL’s Contract manufacturer in Taiwan factory.

2. SME’s can allow their customer’s Purchase Orders to become Sales Orders or Manufacturing Orders in their ERP system directly

Open supply chains

Employee social network

1. Chatter, Yammer, Socialcast, SharePoint

2. Several companies are allowing their employees to communicate using employee social network to

1. Flaunt their achievements 2. Solve a technical problem using discussion forums 3. Support each other at times of excigencies

Profit from In-House Productivity

1.Design better 2.Communicate Better 3.Collaborate Better

Go Social !!!

Social Media is a great leveler. It is no ones property. It belongs to every one. It’s a connected world !

Social Media Journey

1. Lage-Raho SME !! 2. Patience is a virtue 3. Recognition guaranteed

Social Media: Leverage & Winners

Branding: Creates a new environment for promoting the brand Tata Nano, Bajaj Pulsar, Coca cola

Landscape Monitoring: Gauge customers perception about your company - Citibank

Engagement: Use social properties to engage potential customers. Dell Streak

Customer Service: Extension of current customer service channels. Best Buy

And finally who is this?

+91 – 80 – 49193119 | +91 – 80 – 49193100

contact@panso.in /panso.in /company/panso-solutions @pansoplm

Thank You